Madison Media is Agency of the Year at Maddys 2018

In OOH News By M4G Bureau - April 04, 2018

The agency won a Gold for Best Use of Outdoor for the Raymond 2.0 campaign

Parle Agro announces Rs 100 crore multimedia campaign

In OOH News By M4G Bureau - April 04, 2018

The multimedia campaign will have a significant OOH component as well as on-ground activations that amplify the 360-degree campaign

‘Technology holds key to OOH transformation’

In Viewpoints By Anil Balan - April 03, 2018

Integrating the features of online advertising to outdoor advertising is the key for OOH to find its place into the multimedia campaign mix

SDMC targets Rs 150-180cr ad tax revenues in 2018-19: Prem Shankar Jha

In OOH News By Bhawana Anand - April 02, 2018

Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will help SDMC achieve ad higher tax revenues

Times OOH initiates remote, real-time monitoring of BQS media lighting

In OOH News By Bhawana Anand - March 31, 2018

The system facilitates the controlling of lighting on BQS media across all target locations. The monitoring also helps track the energy consumption data.

Mercedes-Benz S-Class set to ‘Lead the World’

In Campaigns By M4G Bureau - March 29, 2018

Kinetic WW which handles the Mercedes-Benz account undertook the media buying from Times OOH, media concessionaire of both airports.

Punjab Govt notifies new ad policy

In OOH News By M4G Bureau - March 28, 2018

While new advertising opportunities like LED & LCD have been permitted; the biggest issue i.e. illegal media has been tackled with strict policy implementation and compliance with all provisions.

Vyoma Media appoints Rajiv Bose as Chief Revenue Officer

In OOH News By M4G Bureau - March 27, 2018

Rajiv will be overseeing the entire revenue functions at Vyoma and will have overall responsibility for new business development and revenue generation across all regions

eBay gets tactical with weather-driven campaign

In Digital OOH By M4G Bureau - March 27, 2018

The campaign was created by 72andSunny, produced by Grand Visual, with media planning and buying by Mediacom. The DOOH activity supports a broader campaign created by 72andsunny, which runs across digital, social, radio, VOD and TV and encourages shoppers to break away from "beige"

Wagh Bakri blends in with local expressions

In Campaigns By M4G Bureau - March 26, 2018

The tea brand launched an aggressive campaign, planned and executed by MOMS Outdoor Media Solutions, to deepen the connect with consumers in markets like Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Chhattisgarh and Karnataka