Prakash Arts takes up Powered By Sponsorship of 2nd South India Talks OOH conference to be held in Chennai on Feb 2

In OOH News By M4G Bureau - December 12, 2023

The one-day conference will feature presentations and panels on key cross-cutting themes, such as, augmenting brand spends on OOH, long-term investments in DOOH, transit media growth opportunities, etc.

DDX Asia inaugurated at Nehru Centre, Mumbai

In OOH News By M4G Bureau - December 08, 2023

DDX Asia, the one-stop expo of digital display solutions for the OOH and retail businesses, was inaugurated today at the Nehru Centre, Worli, Mumbai, by Pawan Bansal, Chairman - IOAA, Rajneesh Rawat, Managing Director - Origins Group, Sanket Rambhia, CEO - Xtreme Media, and Mac Gangam, CEO - Shenzhen Atenti Technologies.

Laqshya Media showcases Chandrika soap campaign on floating LED media along Mumbai’s Juhu Beach

In Digital OOH By M4G Bureau - December 05, 2023

The campaign has also been executed on billboards, BQS, bus wraps, unipoles, digital screens, railway station media, and metro media.

Mobile app CMC Invest launches multi-channel campaign in Singapore to amplify its ‘radical transparency’ assurance

In Campaigns By M4G Bureau - December 05, 2023

Alongside Grab and Media360, the launch of CMC Invest reaches consumers through OOH displays, Grab ads, social media platforms, MRT station door ads, and in-person activation gifting.

Core Media Pakistan showcases ground-breaking Ponds audible DOOH extravaganza

In Digital OOH By Rajiv Raghunath - December 04, 2023

Overcoming logistical challenges and stringent health and safety protocols, the creative team crafted a larger-than-life roadside spectacle that promises an unparalleled sensory experience, says team Core Media

Core Media Pakistan bags ‘South Asia Specialist Agency’ title for spectacular LUX campaign

In OOH News By Rajiv Raghunath - December 01, 2023

The specialist agency wins the award at the Campaign Asia-Pacific Agency of the Year Awards

Lamar Advertising secures exclusive ad rights at St. Louis Lambert International Airport, US for 7 yrs

In OOH News By Rajiv Raghunath - December 01, 2023

Lamar to upgrade and add both static and digital advertising displays at third-busiest medium-sized airport in the US

Elevite Media collaborates with JK Tyre for co-branding with Bollywood mega blockbuster Tiger 3

In Campaigns By M4G Bureau - November 30, 2023

Elevite Media, known for its innovative and impactful marketing strategies, weaved the magic of cinema with the reliability and quality associated with JK Tyre

Zitcha, Broadsign partner to drive global in-store retail media market

In Digital OOH By M4G Bureau - November 30, 2023

New advertising technology integration delivers global omnichannel retail media solution

Madison Loop wins integrated account of Oberoi Realty

In OOH News By M4G Bureau - November 30, 2023

The agency will oversee creative, digital media, social media and performance marketing for the client