NDMC redevelopment plan for Khan Market, adjoining area will open up DOOH, street furniture avenues

In OOH News By M4G Bureau - October 23, 2018

The area will be pedestrian zones and that will open up opportunities for DOOH media displays. The beautification drive will also provide avenues for street furniture installation

Is Kochi MC transforming city OOH landscape?

In OOH News By Bhawana Anand - October 22, 2018

The urban local body has engaged expert services to identify best locations for hoardings, determine size of media displays

Movietime promotes holographic, AR driven advertising in tie up with Kryp Media

In Digital OOH By M4G Bureau - October 16, 2018

Brands like Samsung, Blackberry, Future Generali, Sun Pharma, and Viacom 18 have used holographic/AR content for some of recent OOH campaigns

Macromedia installs Efi Reggiani Renoir Next 340

In OOH Solutions By M4G Bureau - October 16, 2018

The machine will cater to the digital soft signage and textile demands of corporates for OOH campaigns

UK’s Global to acquire Exterion Media

In OOH News By M4G Bureau - October 15, 2018

Recently, the UK's largest commercial radio business acquired Primesight and Outdoor Plus. Exterion runs TfL's lucrative underground and rail advertising

Pune MC mandates strict vigilance to root out illegal media structures

In OOH News By Bhawana Anand - October 13, 2018

Media owners to now submit media structure stability reports every year

Kerala HC orders removal of illegal flex, ad boards latest by Oct 15

In OOH News By M4G Bureau - October 12, 2018

Local bodies ordered to remove all illegal media, and also impose ‘polluter pays’ charge for removal of the media

Will Droom vroom on OOH landscape?

In OOH News By M4G Bureau - October 12, 2018

The brand has initiated a media agency pitch for digital and ATL/BTL promotions, with the express objective of disrupting the pre-owned automobile market with its best value-for-worth offers, especially in the Tier II & III cities

BBH, St Luke’s Communications take top prizes in Ocean’s annual digital creative competition

In Digital OOH By M4G Bureau - October 12, 2018

Swoon, The National AIDS Trust, Microsoft Xbox and the CyberSmile Foundation among the eight winners

Media 24x7 Advertising bags sole rights on large formats in Rudrapur city

In OOH News By Bhawana Anand - October 11, 2018

The rights, awarded by Rudrapur Nagar Nigam, cover a 2-year period and provides for putting up 57 unipoles and 84 hoardings as under the Uttarakhand Outdoor Advertising Policy 2015