Political parties on auto gear for campaigning

In OOH News By Bhawana Anand - April 22, 2019

BJP, Congress and AAP are executing widespread campaigns through auto rickshaws in association with Adventure Media

Remi Roques, MD, Ayuda APAC to address OAC 2019

In OOH News By M4G Bureau - April 22, 2019

Remi drives and implements the strategy for Ayuda Media Systems, by developing new opportunities, onboarding clients on the Ayuda software and attracting and retaining top talent

Greenply-KKR’s high visibility presence at Kolkata airport

In Campaigns By M4G Bureau - April 22, 2019

Greenply announces association with KKR at the Netaji Subash Chandra Bose International Airport this IPL season

PlayAds to operate 600 digital LED formats by September

In Digital OOH By Ria Banerjee - April 19, 2019

The Cochin-based OOH firm is set to operate digital LED screens of 24 x14ft size in 15 locations across roadways and railways

Tanishq celebrates ‘Swayahm’ in multi city campaign

In Campaigns By M4G Bureau - April 19, 2019

A mix of formats such as billboards, bus shelters and mall media has been used to garner maximum eyeballs

Havas Creative appoints Tracey Barber as Global CMO

In OOH News By M4G Bureau - April 19, 2019

Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies

UAE’s BackLite Media launches BackLite Cinema

In OOH News By Rajiv Raghunath - April 17, 2019

Backlite Media is now the advertising partner for Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk

In-stadia is where all the action is, thanks to IPL

In OOH News By Bhawana Anand - April 16, 2019

Brands like Tata Harrier & Dream 11 have planned exclusive in-stadia activities which are further amplified on social media

DS Automobiles sponsors Ocean Formula E broadcast coverage

In Digital OOH By M4G Bureau - April 15, 2019

This is the first time Ocean has been integrated in an all-screen broadcast sponsorship deal

Is wall painting relevant in current OOH scenario?

In OOH News By Bhawana Anand - April 15, 2019

It emerges that a new version of wall painting offers more quality, longevity and multiple application possibilities