Bengaluru large format OOH business hits an air pocket

In OOH News By Bhawana Anand - June 06, 2019

BBMP told to revise the draft ‘Outdoor Signage and Public Messaging bylaws 2018’; no relief to large format media operators in the city

Havas Group India appoints Shivaji Dasgupta as Chief Strategy Officer

In OOH News By M4G Bureau - June 05, 2019

Dasgupta’s appointment is in line with Havas Group India‘s overall strategy of accelerating growth by breaking silos across creative and media functions

Central Railway’s Pune division plans to re-tender Shahir Amar Shaikh Chowk media

In OOH News By M4G Bureau - May 31, 2019

The authority has reportedly reduced the area for hoardings and issued strict orders for the check of site strength

DMRC invites tender for interchange corridor exclusive media rights

In OOH News By M4G Bureau - May 30, 2019

The tender will be allotted for 9 years to grant exclusive advertising rights at interchange corridor between Durgabai Deshmukh South Campus (Line-7) and Dhaula Kuan (Airport Express Line) Metro Stations

When DOOH was the go-to media for TV channels

In Campaigns By Bhawana Anand - May 30, 2019

Vying for top position in poll results coverage, TV news channels invested in airport, corporate parks, malls and metro DOOH & ambient media to broadcast the election results live

Viacom 18 to make extravagant OOH launch for COLORS Gujarati Cinema

In OOH News By M4G Bureau - May 29, 2019

The 1st 24- hour premium Gujarati language channel will be launched with heavy OOH branding across 23 major towns of Gujarat along with cinema branding

LA-based WOW Media in exclusive partnership with The Onion

In Digital OOH By M4G Bureau - May 29, 2019

The Onion will serve as WOW’s official headline partner, bringing its signature satirical news content to WOW’s digital billboard network across Los Angeles

Zee Cinema goes larger than life for 2.0 promo

In Gallery By - May 28, 2019

The unmissable installation by Active Media Innovations on Juhu beach in Mumbai uses gargantuan cut-outs and flapping wings to promote the premier of 2.0 on Zee Cinema

Rajul Kulshreshtha to join Madison Media as CEO, Madison Media Plus

In OOH News By M4G Bureau - May 28, 2019

Rajul will look after the Agency’s Delhi operations

‘Industry, advertisers must adopt more sustainable measures’

In Viewpoints By Rajiv Raghunath - May 27, 2019

Following the introduction of eco-friendly billboard skins in Australia called ‘SmartSkins’, Media4Growth reached out to Nigel Spicer, General Manager, Cactus Imaging, Australia to know more about the eco-friendly OOH business initiative. SmartSkins is now seen as benchmark for Australia’s OOH industry with the substrate and mounting ropes being 100% recyclable. oOh!media is the parent company of Cactus Imaging that has developed SmartSkins