OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study

In Research By Rajiv Raghunath - August 29, 2019

The study cites that the combination of TV, Digital and OOH drives a 27% incremental increase on top of the RoI delivered by each of the mediums separately

‘The DOOH boom is here. Sink or swim’: Remi Roques

In Gallery By - August 28, 2019

Remi drives and implements the strategy for Ayuda Media Systems, by developing new opportunities, onboarding clients on the Ayuda software and attracting and retaining top talent

Moving Walls acquires digital signage platform Quad42 Media

In Digital OOH By M4G Bureau - August 27, 2019

The acquisition strengthens Moving Walls position as the leading Asian advertising technology provider in the OOH and retail media space

‘We built trust with our content first approach’

In Viewpoints By Rajiv Raghunath - August 27, 2019

Gautam Bhirani, Managing Director, EyeTalk Media Ventures shares perspectives on the DOOH ecosystem and the key drivers of business growth

BuyMediaSpace offers strategic branding opportunities with directional signage

In OOH News By Pray Jani - August 26, 2019

The company has tied up with the Kolkata Traffic Police to offer high visibility directional signage that will double up as branding space during Durga Puja

EyeTalk Media Ventures, dRSTi Communication launch BizTalk

In OOH News By Bhawana Anand - August 26, 2019

The new conglomerate is a business content-driven, real-time DOOH network BizTalk targeting business hubs

Madison Media launches Datask

In OOH News By M4G Bureau - August 23, 2019

It is an in-house data driven marketing and insights platform designed to identify and define personalized experiences at scale across creative, media and CRM

Patna MC striking at rooftop media

In OOH News By Bhawana Anand - August 23, 2019

The civic authority has issued notice to owners of buildings that have rooftop media, asking them to furnish building structural certificates, failing which due action will be taken against them

DOOH, tech solutions will prop up OOH growth: KPMG

In Research By Bhawana Anand - August 22, 2019

Transit media accounts for 44% of OOH revenues

Vibgyor Media bags DOOH tender for Prayagraj Junction

In OOH News By M4G Bureau - August 20, 2019

Formally known as Allahabad station is decked up with 66 digital display screens for advertisement and train running information