Roshanspace takes up Title Sponsorship of Out of Home Advertising Awards (OAA) 2024 for the third consecutive year

In OOH News By M4G Bureau - February 19, 2024

OAA serves as an ideal platform to unite and improve our collective value as a media industry, says Junaid Shaikh, Managing Director, Roshanspace

Narayana Health runs multi-media "Close the Care Gap" campaign on cancer care

In Campaigns By M4G Bureau - February 16, 2024

Aligned with World Cancer Day

Adani Wilmar appoints Jignesh Shah as the Head – Media and Digital Marketing

In OOH News By M4G Bureau - February 16, 2024

Jignesh Shah will oversee the strategic promotion of oil and food portfolios under the flagship brand “Fortune” as well as other popular brands.

Large formats comeback on Bengaluru streets imminent

In OOH News By M4G Bureau - February 14, 2024

A near six-year wait for media owners

Laqshya Media Group acquires advertising rights for Cochin International Airport

In OOH News By M4G Bureau - February 12, 2024

Strengthens market presence in South India

Ballyhoo Media partners with University of South Florida, The International SeaKeepers Society to advance climate research along Tampa Bay beaches

In Digital OOH By Rajiv Raghunath - February 12, 2024

The collaboration aims to support the Seabed 2030 Program, a global initiative dedicated to mapping the ocean floor for a sustainable future.

Canara Bank’s 'Be Cyber Smart' audio campaign aloud at state bus transport stations

In Campaigns By M4G Bureau - February 09, 2024

The 'Be Cyber Smart' campaign has been successfully launched at 489 bus stands in the states of Karnataka, Maharashtra, Haryana, Punjab, Gujarat, Himachal Pradesh, Rajasthan and Goa

Times OOH bags 7-yr ad contract for Chandigarh International Airport

In OOH News By M4G Bureau - February 08, 2024

Chandigarh Airport serves as a gateway to Punjab, Haryana, and Himachal Pradesh

‘Audience measurement standardisation is necessary for OOH growth’

In Viewpoints By Rajiv Raghunath - February 07, 2024

Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath

‘Sukhoi jets’ formation powers ‘Fighter’ promotion

In Campaigns By M4G Bureau - February 07, 2024

Active Media Innovations crafts unique innovation