Laqshya Media Group takes initiative to protect frontline heroes

In Gallery By - April 27, 2020

The media giant group installs disinfectant kiosks at police stations to safeguard police force and their family members

86% audience will notice OOH ads as much or more post lockdown, says Laqshya Media Group report

In Research By M4G Bureau - April 24, 2020

An online study was conducted reaching 1104 respondents across the primary cities in India including the age group between 18 and 39, across genders and representing both NCCS A and B

OOH is strong enough to bounce back: Industry leaders

In OOH News By Bhawana Anand - April 24, 2020

In a webinar hosted by The Social Street and anchored by Mandeep Malhotra, industry leaders Noomi Mehta, Alok Jalan & Pramod Bhandula underlined the need to engage clients innovatively

RDN needs to be positioned as a new media channel: RailTel

In Digital OOH By Rajiv Raghunath - April 22, 2020

Participants highlighted their concerns, made recommendations in the course of the RfP pre-bid meeting organised by RailTel on April 21

Bangalore media goes out in support to flatten COVID19 curve

In OOH News By M4G Bureau - April 22, 2020

Raya Dev Publicity gives PPP media sites to help the corporation in spreading awareness

Marcom & ad bodies join Moving Walls to recognise front-liners fighting Covid-19 in Malaysia

In OOH News By M4G Bureau - April 21, 2020

OAAM members to contribute advertising slots worth more than MYR 500,000 at no cost

Goa OOH on a sticky wicket as tourism prospects nosedive

In OOH News By Pray Jani - April 16, 2020

The media operators’ dependence on seasonal campaigns will increase

Media & Entertainment industry could have knock-on effect: says KPMG report

In Research By M4G Bureau - April 14, 2020

Outdoor entertainment particularly in COVID-19 hotspots, will notice a lingering risk aversion even in the medium term.

‘Fabricators caught in no-man’s land’

In OOH Solutions By Bhawana Anand - April 14, 2020

Sanjay Sirpaul, Director, Sakshi Advertising says that as a manufacturing business, OOH media fabrication is weighed down by heavy fixed costs, but with no external support

Senior management reshuffle at MediaCom

In OOH News By M4G Bureau - April 13, 2020

Vishal Shah joins as Managing Partner, MediaCom West; Rachana Monteiro has been elevated