HC hearing on BMC ad license fee postponed to June 5

In OOH News By M4G Bureau - June 04, 2020

Media owners have sought fee waiver for the month of May

OOH relevancy likely to grow as technologies reshape marketing

In Research By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

Moving Walls acquires Ahoy’s ad-tech platform to strengthen location-based advertising stack

In Digital OOH By Rajiv Raghunath - June 02, 2020

Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)

Lemma launches “Falcon”, AI Enabled Planning Tool for DOOH

In Digital OOH By M4G Bureau - June 01, 2020

The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms

Times OOH initiating steps for surrender of BQS media rights in Mumbai city

In OOH News By M4G Bureau - June 01, 2020

BQS media commands widespread audience reach in the city

LOCAD launches Plano media planning tool

In OOH Solutions By M4G Bureau - June 01, 2020

This AI & ML powered Map Based Tool offers complete end to end solution as per campaign objective

SVG Media demonstrates agency’s responsible characteristics in trying times

In OOH News By M4G Bureau - May 29, 2020

The digital agency extended a helping hand by contributing one lakh 3-ply masks and 280 personal protection equipment (PPE) kits

Airport media biz waiting in the wings for take-off

In OOH News By Bhawana Anand - May 28, 2020

Business recovery is just a matter of time, say airport media owners

JustOutdoor unveils Smart Tech Solutions for OOH Media-Owners

In OOH News By M4G Bureau - May 28, 2020

The platform aims to provide data-driven solutions to optimize efficacy for OOH campaigns

Laqshya launches sequel report on Green and Orange districts opportunities

In Research By M4G Bureau - May 28, 2020

In this report, the agency has examined the organized industries functional in the orange and green districts across the country