Media Moments launches new vertical dedicated to BFSI category

In OOH News By M4G Bureau - July 02, 2020

The new division will work towards amplifying strategic communications for brands under banking and finance domain

How self-driving vehicles will transform OOH medium?

In OOH News By M4G Bureau - June 30, 2020

Chief Strategy Officer, MediaCom, Howard Thompson explains how autonomous vehicles as the future of mobility will create media opportunities

Dentsu India elevates Indrajeet Mookherjee to the role of President

In OOH News By M4G Bureau - June 26, 2020

Erstwhile Executive Vice President, Indrajeet has been promoted to the role of President with an immediate, effective and he will continue to report into Simi Sabhaney, CEO, Dentsu India

Bright Outdoor Media invests in four premium sites

In OOH News By M4G Bureau - June 26, 2020

The private sites are located at Mahim Causeway and on the Santacruz Chembur link road catering to morning and evening traffic, both

AdQuick.com unveils new programmatic DOOH software for DSPs

In Digital OOH By M4G Bureau - June 25, 2020

With the help of new demand-side platform, the marketers can execute real-time campaigns with an access over 500,000 digital screens by the end of 2020

AAI expected to announce rebate plan for airport media owners in next 10-15 days

In OOH News By Bhawana Anand - June 25, 2020

The airport media owners federation made representation to AAI seeking financial aid to support the business amidst pandemic

Kotak Mahindra Bank tests OOH waters with pilot campaign

In Campaigns By M4G Bureau - June 24, 2020

The brand strategically employs OOH media by targeting key, high-impact locations in Mumbai under phase 1 of Unlock initiative

Hyderabad media owners contest new policy implementation issued by GHMC

In OOH News By Pray Jani - June 24, 2020

The media owners, approached the Telangana High Court, have obtained a stay order on Hyderabad civic body’s notice on the new policy

“Serious players with patience & passion will emerge out of this situation”

In Viewpoints By Bhawana Anand - June 23, 2020

Pramod Bhandula, Executive Chairman, JCDecaux Advertising India talks about the impact of pandemic on the global OOH industry and measures to outgrow for the Indian OOH industry

AdOnMo appoints Shashi Kant as VP – Strategy and Growth

In OOH News By Pray Jani - June 23, 2020

With more than two decades of experience, Shashi Kant will handle the leadership role in the company