Results For "media"
2883 News Found
‘We’re extending active support to IOAA to develop the common currency’
In Viewpoints By Bhawana Anand - September 04, 2020
Sai Nagesh, Chief Strategy Officer, Laqshya Media Group speaks about the Group’s in-house proprietary tool SHARP and the imperative for building a common currency for OOH audience metrics
Nova on-boards Option Designs agency to handle integrated marketing services
In OOH News By M4G Bureau - September 03, 2020
The agency will be curating the media strategy while increasing the brand visibility of the brand
Mediacom to handle AOR of Lionsgate Play
In OOH News By M4G Bureau - September 02, 2020
The agency will be responsible for the media strategy, planning, buying and implementation for all media as per Lionsgate’s requirements.
Godrej Appliances launches value-based marketing campaign to target Kerala residential societies
In OOH News By Bhawana Anand - September 02, 2020
In partnership with AIW Media, the brand used hand-sanitising kiosks as branding tool to announce the festive offers on the occasion of Onam
Welspun appoints Madison Media Sigma as its Media AOR
In OOH News By M4G Bureau - September 02, 2020
The agency will handle the entire media mandate including Print, TV, Radio, Digital, OOH and Activation
Verizon Media partners Broadsign to extend programmatic omnichannel offering
In Digital OOH By Rajiv Raghunath - September 02, 2020
Verizon Media’s programmatic DSP integration with Broadsign Reach’s programmatic DOOH SSP enhances the omnichannel media buying experience
Motivator India wins media mandate for MilkLane
In OOH News By M4G Bureau - September 01, 2020
The agency will manage offline and online media for MilkLane
‘We use various tools for location mapping, media selection, creative visualisation’
In Viewpoints By Bhawana Anand - August 31, 2020
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions refers to in-house planning tools such as, Madison Vicinity, Madison Vu-On-Street, Madison Traffic, Madison Maximiser and Madison Viewpoint
Difficult execution but impactful outcome: PETA India
In OOH News By Bhawana Anand - August 31, 2020
People for the Ethical Treatment of Animals (PETA) India continues to believe in the long association with OOH media that has helped them in conveying their message to the target audience and thereby achieving positive outcomes
Rail ministry relief gets mixed reactions from media owners
In OOH News By Bhawana Anand - August 25, 2020
Media owning firms welcome the relief but have concerns over conditions applied owing to uncertain market situation