“OOH Expo will help media owners & suppliers find new partners”

In OOH Solutions By N Jayalakshmi - December 10, 2021

Pramod Bhandula, Chairman, JCDecaux India & Vice Chairman, IOAA, feels the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is an ideal platform for the industry to come together and discover new trends and technologies in the space.

Media ownership consolidation, audience metrics key to Asia OOH growth, says dentsu APAC CEO and India Chairman Ashish Bhasin

In OOH News By Rajiv Raghunath - October 29, 2021

The medium has not played to its fullest potential, said Bhasin in conversation with WOO President Tom Goddard in the opening session of the virtual Asia Forum held on October 28

Broadsign, DOOHX launch pDOOH advertising certification programme

In OOH News By Rajiv Raghunath - October 07, 2021

Sponsored education initiative to drive new DOOH industry growth with comprehensive training curriculums for digital advertisers, agencies, and media owners

Timely payments critical for OOH recovery

In OOH News By - August 30, 2021

Media owners weigh in on the need for streamlining and facilitating timely payments from buyers

‘A strong trade body would help the industry wade through troubled waters’

In OOH News By N Jayalakshmi - August 27, 2021

What is the role of an industry body at a time when business is limping back to normalcy post pandemic? Outdoor Asia reached out to media owners to get their views on the role of a national or regional trade body in supporting the OOH industry’s growth, in terms of these four aspects: A. Policy Policy advocacy and discussions with regulations B. Access to technologies and digitalisation of OOH C. Training/retraining of OOH professionals and D. Discussions with OOH planners and buyers on brand engagements, campaign durations, timely payments, etc. Here is the first part of their take.

DOOHing it for D’better

In Viewpoints By - July 22, 2021

The McDonalds’s - Burger King moment for DOOH is waiting to happen where forward-looking media owners join platforms that are being created to expand the ecosystem, writes Fabian Cowan, India Head, Posterscope

Unlock 2.0 cold comfort for Bengaluru hoardings business

In OOH News By M4G Bureau - June 21, 2021

Outdoor media owners and agencies in the city are waiting anxiously waiting for the new rules for setting in motion large format advertising in the city.

Equal treatment is a fair demand, call out Bengaluru outdoor media owners reeling under the ban

In OOH News By Rajiv Raghunath - June 08, 2021

If hoardings could be permitted atop public conveniences, then why there is a restraint on 1,800 legal hoardings, ask media owners who are speaking in one voice to ‘Save Outdoor Advertising Industry Bangalore’

Outdoor ad ban in Bengaluru extends well beyond 1,000 days, media owners look askance at official apathy

In OOH News By Rajiv Raghunath - June 01, 2021

Financially distressed media owners in the city are vociferously asking the state government for restoration of their business by introducing the long pending 2018 bylaws.

Where’s OOH headed in ‘God’s Own Country’?

In OOH News By Ria Banerjee - May 31, 2021

Kerala was among the first to be hit by the pandemic last year. As the state battles the second wave along with the rest of the country, the OOH operators there are fighting their own battle to survive and move past the crisis. Support from government, combined with a cautiously strategic approach by media owners, growth of DOOH, and a mutually supportive role played by all stakeholders, can help fuel the state’s OOH industry.