Results For "markets"
211 News Found
Uber appoints MediaCom as global media agency of record
In OOH News By M4G Bureau - October 07, 2020
Effective 1st January 2021, the agency will oversee all digital and offline brand media in active markets including Asia
GoHoardings pans out services in Australia
In OOH News By M4G Bureau - September 10, 2020
A 4 year old start-up concentrates on Tier I & II markets working towards offering an online solution for media owners and brands by bridging the gap between demand & supply
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
In Research By Rajiv Raghunath - August 04, 2020
Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities
Non-metros expected to lead towards recovery faster than metro markets: EY Survey
In Research By M4G Bureau - July 24, 2020
However, OOH media consumption will take longer duration to come in terms of pre-COVID scenario
Digital media will augment rural OOH
In OOH News By Bhawana Anand - July 17, 2020
Experts point out that digital media complements OOH/BTL activities in the rural markets
India sees increased mobility under Unlock Phase 1, says Google report
In Research By Bhawana Anand - July 01, 2020
The data says that a rise in movement trends has been tracked in the areas such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential
‘Programmatic OOH will see exponential growth in the coming years, accelerated by Covid-19 situation’
Remi Roques, General Manager APAC, Broadsign sees scope for establishing strong partnerships and collaborations to promote programmatic OOH in India markets
Unlock Phase 1 to open opportunities for smaller cities OOH market
In OOH News By Bhawana Anand & Pray Jani - June 15, 2020
The industry experts see the tier II and III cities OOH business to open up before metro cities’ markets under the Unlock Phase 1
Moving Walls appoints Ashutosh Sharma, Nisha Varman to head demand biz in India, Singapore markets
In OOH News By M4G Bureau - June 09, 2020
Ashutosh will head the demand-business, manage & execute demand creation in India; Nisha to head the demand business at Moving Walls Singapore
Moving Walls in pact with global mobile location data player Quadrant
In Digital OOH By M4G Bureau - June 08, 2020
The partnership will allow Moving Walls to tap into Quadrant’s globally compliant location data across multiple markets
