Shalini Sankar, National Head - Business Development, Laqshya Media will be speaking on ‘The Southern OOH Advantage: Factors making OOH the go-to media’

In OOH News By M4G Bureau - January 17, 2023

The session will bring forth the emerging business growth opportunities in the southern OOH markets.

Jayesh Yagnik to speak on growth opportunities in southern markets at South India Talks OOH Conference in Bengaluru

In OOH News By M4G Bureau - January 16, 2023

Jayesh will be sharing his perspectives on ‘The Southern OOH Advantage: Factors making OOH the go-to media’

Srinivasan Subramanian, ED, Koncept Ambience to speak on ‘Turning challenges into opportunities for OOH’

In OOH News By M4G Bureau - January 12, 2023

Srinivasan Subramanian has 25 years’ of professional experience in the areas of media arts, marketing & communication.

Vipul Mishra, Head - Strategic Alliances and Brand Partnerships, Paytm to speak on ‘Placing OOH in brand plans for southern markets’

In OOH News By M4G Bureau - January 09, 2023

Vipul Mishra will join a panel of speakers to deliberate upon how OOH can play a more pivotal part in brand campaigns across southern markets

Asian Paints steals the spotlight with ultra sheen campaign spread

In Campaigns By M4G Bureau - October 19, 2022

This widespread OOH campaign by MOMS Outdoor Media Solutions for Asian Paints aims to highlight the brand’s new product Royale Glitz across different markets using multiple formats, including billboards/unipoles, DOOH, bus shelters, mall media, airport media and transit media (metro train, cabs, bus).

Dhruv Kathuria, Marketing Manager - Media and Alliance at McDonald's, part of Jury for OAA 2022

In OOH News By M4G Bureau - July 25, 2022

Dhruv, who handles the North and East markets of McDonald’s, was part of the panel that judged the entries in Group A, which included the Brand, International, and Public & Social Services categories.

‘We see a DOOH revolution unfolding in India’

In Gallery By - July 05, 2022

Sanket Rambhia, MD and CEO, Xtreme Media Solutions, a forerunner in the DOOH solutions business, says conditions are right for accelerated DOOH growth in India markets. “We are in the business of creating the wow factor,” says Sanket in an interview with Rajiv Raghunath, while elaborating on the strident progress of Xtreme Media in assuming a market leadership position the Indian DOOH space.

‘Prospects bright for pDOOH inclusion in omni-channel campaigns’

In Viewpoints By Rajiv Raghunath - July 01, 2022

Calvin Chan, CEO - China, VIOOH shares his thoughts on the pDOOH opportunities in mainland China and Hong Kong markets, in an interview with Rajiv Raghunath. Edited excerpts:

Srishti Group, Armour Digital OOH enter strategic partnership

In OOH News By Rajiv Raghunath - June 15, 2022

The collaboration is designed to drive DOOH expansion in the southern markets

Jaikishin Chhaproo, Head - Media & Brand PR, ITC joins OAA 2022 Jury

In OOH News By M4G Bureau - June 03, 2022

An astute marcom professional with 25+ years of experience in the FMCG, Telecom, Broadcast, and E-commerce sectors in India & Middle Eastmarkets, Jaikishin is currently with ITC Ltd as Head - Media & Brand PR.