Vivanta launches strategic OOH campaign in the eastern markets

In Campaigns By Nabamita Chatterjee - September 30, 2014

The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.

DDB Dubai wins regional Porsche business

In OOH News By VJ Media Bureau - August 26, 2014

DDB Dubai will provide strategy, creative, media buying and planning services, and CRM across the 21 markets that the regional office covers

Street Talk: Jumpstarts pan-India operations

In OOH News By VJ Media Bureau - July 04, 2014

The agency has set out to provide integrated OOH, BTL and Design solutions and services to an array of clients across all markets

Hanneli Slabber to speak on'Outdoor Media - How it works for my brand' at OAC 2014

In OOH News By VJ Media Bureau - June 18, 2014

As Country Manager for South African Tourism in India, Slabber markets South African destinations to Indian audiences

Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis

In Viewpoints By M4G Bureau - May 26, 2014

Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:

'Smaller markets offer better value'

In Viewpoints By M4G Bureau - February 10, 2014

An L&T Finance Holdings spokesperson tells Outdoor Asia how the OOH medium has delivered expectations.

Good Knight goes on a rural drive

In OOH News By VJ Media Bureau - December 06, 2013

Godrej has gone on a major promotional drive for its brand Good Knight's low smoke coil in the rural markets of Maharashtra.

Reliance's new 3G drive @ high impact sites

In Campaigns By MunmunSaha - August 29, 2013

RelianceTelecom is back in action in the OOH space to promote its new 3G proposition among its TG across different markets.

A dash of Bollywood masala to Wagh Bakri's brewing new campaign

In OOH News By Nabamita Chatterjee - August 23, 2013

The brand has tied up with Balaji Motion Pictures for the promo of 'Once Upon a Time in Mumbai Dobaara' focusing on the Gujarat and Maharashtra markets.

HP expands large format range for APAC markets

In OOH News By VJ Media Bureau - July 01, 2013

The new range is expected to help industrial printing companies produce high value applications with improved productivity, image quality and application versatility.