Results For "markets"
211 News Found
Promote new OOH formats, tighten regulations across markets: Industry leaders @ OAC
In OOH News By VJ Media Bureau - July 31, 2015
An open house was conducting on day 2 of the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25. In this session, the delegates formed groups to discuss how to accelerate OOH growth in cities excluding Delhi and Mumbai.
NoBroker tests OOH waters to strengthen brand presence
In Viewpoints By M4G Bureau - June 16, 2015
Nobroker.com co-founders Amit Kumar Agarwal and Akhil Gupta believe that advertising on traditional OOH formats like hoardings and gantries will give the brand a looming presence in the target markets
Out-of-the-box thinking, concerted action must for Chennai & ROTN OOH growth: Lokesh Kumar
In OOH News By Soneeta Sethi - May 12, 2015
Lokesh Kumar, Director, IKON, addressed a session titled'Are regional markets primed for accelerated growth?' at the Tamil Nadu Talks OOH! Conference organised in Chennai the Tamil Nadu Talks OOH! Conference organised in Chennai on May 8
Chennai & Rest of Tamil Nadu: Revving up for a smooth takeoff
In OOH News By VJ Media Bureau - May 08, 2015
Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH players will provide the much-needed thrust for the OOH industry to board a higher growth trajectory
Parle Agro carves a new look for Frooti
In OOH News By Bhawana Anand - April 24, 2015
Posterscope executed the impactful 1-month campaign in 100+ markets using nearly 2,000 media units
Media owning firms in UP need to push up rates: Day Night Media
In OOH News By Rajiv Raghunath - March 09, 2015
Sheikh Faizan, Marketing Head, Day Night Media says that media owning firms in the UP markets are now cognizant of the urgent need to consolidate the rates offered to their direct clientele as well as to national OOH agencies
Pidilite promotes its products in the rural markets
In OOH News By Bhawana Anand - January 29, 2015
The rural activation campaign called The AudioWala Bus Station was executed by Vritti I Media in three rural cities of Maharashtra for seven days.
RED FM tunes into outdoor to promote'Raunac Ki Dilli - 10 Lakh Tere Haath'
In Campaigns By Bhawana Anand - December 17, 2014
The three-week outdoor campaign to support 93.5 Red FM's initiative'Raunac Ki Dilli - 10 Lakh Tere Haath,\' was executed at key intersections on the arterial roads, connecting roads of NCR towns & key markets in Delhi NCR besides media on metro stations/trains.
Tap emerging opportunities in Tier II & Tier III markets: Lokesh Kumar
In Viewpoints By M4G Bureau - October 14, 2014
In his address"œTapping the Emerging Opportunities in Tier II and Tier III Markets in Karnatakaâ€, Lokesh Kumar R, Director, IKON stresses that it's the OOH industry's responsibility to reduce clutter and increase the brand value for their clients.
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview: