‘Globally OOH is leveraging mobility in significant ways’

In OOH News By Satarupa Chakraborty - November 17, 2017

In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market

Tier I & II markets geared to drive OOH growth

In OOH News By M4G Bureau - October 23, 2017

Rising consumerism in the non-metro markets augurs well for OOH advertising

APAC to see faster OOH growth via-a-vis developed markets: SpendEdge

In Research By M4G Bureau - October 23, 2017

The procurement intelligence advisory firm advocates a service-based model to buyers that offers scope for value-based discounts due to the bundling of services, which can reduce the spending on individual service purchases

No spark in OOH business this festive season save a few markets

In OOH News By Bhawana Anand - October 12, 2017

Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders

Hyundai Motor India rides into rural markets with a caravan & compelling offers

In Campaigns By M4G Bureau - October 11, 2017

The auto major has initiated an ‘Experience Hyundai’ campaign across 418 rural locations in India

Republic goes outdoor to highlight channel’s leadership position

In Gallery By M4G Bureau - October 04, 2017

Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru

Republic goes outdoor to highlight channel’s leadership position

In Campaigns By M4G Bureau - October 04, 2017

Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru

Primesight BT ad contract in Northern Ireland goes live

In Digital OOH By M4G Bureau - September 22, 2017

The inclusion of Northern Ireland into the rest of the UK BT estate is a first for the contract and further cements Primesight's expansion into new markets and environments

Car sales uptick augurs well for OOH business

In OOH News By M4G Bureau - September 14, 2017

Several car majors saw a significant increase in car sales in August 2017 as compared to the corresponding period of the previous year. The demand levels are expected to be sustained in the wake of good monsoon and positive consumer sentiment across markets.

dentsu X India appoints Roopam Garg as Chief Client Officer

In OOH News By M4G Bureau - September 12, 2017

Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London