Publicis Media brings Sejal Shah as Managing Partner & Head of Publicis Media Exchange (PMX - Mainline)

In OOH News By M4G Bureau - August 13, 2018

Shah is responsible for driving media investments, alliances and partnerships, strategic thinking and direction for all PM clients across markets

Infuse personalisation, concentrate on micro-markets: WPP India Country Manager CVL Srinivas

In OOH News By Bhawana Anand - July 31, 2018

CVL Srinivas urged the OOH industry to work with data and technology, and adopt a holistic approach to brand communications

Matthew teaches 6 Business Judo moves to Indian OOH industry

In OOH News By Bhawana Anand - July 27, 2018

The Independent Business Leader, Adviser & Entrepreneur shares Emerging Global OOH Trends- key takeaways for Indian Markets at OAC 2018

US startup AdQuick further progress of programmatic buying

In Digital OOH By M4G Bureau - July 20, 2018

AdQuick enables clients to find locations by audience demographic, CPM targets, budget, specific markets, campaign goals, points of interest and other strategic parameters, and then use analytic tools to measure the impact of their campaigns

Lenovo appoints Publicis Media to handle global media strategy, planning, buying

In OOH News By M4G Bureau - July 18, 2018

Bespoke client unit Lenovo One Media, powered by Publicis Media’s Performics and Spark Foundry, will service traditional and digital media business across 28 markets

Medlife says aloud #LafadduMatBano

In Campaigns By M4G Bureau - July 18, 2018

Boman Irani and Varun Sharma as the comical father-son duo have been featured on large-size formats in Delhi and Mumbai markets

‘OOH enjoying a renaissance in many markets’

In Research By M4G Bureau - July 13, 2018

OOH is enjoying a major makeover as its newfound versatility, driven by data and digital, demands planners reconsider its role on their media plan

Extended DMRC Pink Line promises to be a vibrant advertising destination

In OOH News By M4G Bureau - July 06, 2018

The extended Metro rail line will likely interest lifestyle and fashion brands to advertise in particular, given the large number of people who would be headed to the markets for shopping

'Contextual Advertising Industry to reach worth USD 125.79 billion in 2018'

In Research By M4G Bureau - July 04, 2018

The growth of this market is driven by the increasing number of social media users, personalised marketing strategies and growing trend of mobile advertisement among others.

Sonata ushers in wedding season with multi-city outdoor campaign

In Gallery By M4G Bureau - June 12, 2018

Spanning markets ranging from Tier 1 cities to Tier 6 towns, the campaign was designed to build a large base for the watch brand. Outdoor Media Integrated (OMI), a division of the Laqshya Media Group, crafted the strategy and executed the campaign