Specialist agencies gearing up to tackle new business challenges across India markets

In OOH News By M4G Bureau - May 18, 2020

OOH leaders representing India’s top specialist agencies weigh in on ‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’

Duracell awards global media mandate to Mediacom

In OOH News By M4G Bureau - May 14, 2020

The win covers 32 markets, including the US, UK and China

OOH, BTL, digital in combo will deliver the goods in rural markets: Rajesh Radhakrishnan

In OOH News By Pray Jani - May 13, 2020

Vritti Solutions is also helping dovetail brand initiatives with CSR engagements

GoHoardings: Driving transition from Offline to Online

In OOH News By M4G Bureau - May 12, 2020

The start-up that was launched 4 years ago targets Tier I & II markets where site occupancy is usually in the range of 60%-65%

‘Footfalls at supermarkets not stirring advertising interest’

In OOH News By Bhawana Anand - April 13, 2020

Aninda Banerjee, MD, Enkon OOH says that brands are loathe to launch branding initiatives at supermarkets in these times

We look for customised OOH solutions

In Gallery By - February 28, 2020

Bidyut Nath, Head, Marketing & Comm -- India & Asia, Dollar Industries says Transit media is a powerful vehicle to connect with rural markets

Hero Electric appoints Piyush Prasad as National Business Head for India

In OOH News By M4G Bureau - February 13, 2020

He will be responsible for strategically leading Hero Electric’s business across Tier 1, 2, 3 and below markets

We look for customised OOH solutions: Bidyut Nath, Head, Marketing & Comm -- India & Asia, Dollar Industries

In OOH News By Pray Jani - February 12, 2020

‘Transit media is a powerful vehicle to connect with rural markets’

Adcity ties up with Moving Walls for ad-tech solutions in Apac markets

In Digital OOH By M4G Bureau - January 30, 2020

The strategic alliance will enable Havas and Adcity clients to have greater precision while tracking ROI on OOH and DOOH platforms leading to more evidence-based outcomes and stronger understanding of audience behaviours and mobility

Asian Paints taps southern markets with diversified strategy

In Campaigns By Pray Jani - January 22, 2020

MOMS Outdoor Media Services manages to create unmissable visibility by tapping into the innovative and effective formats in each state