Century Ply takes the OOH route in Kolkata

In Campaigns By Nabamita Chatterjee - June 23, 2014

The campaign communicates the benefits of three offerings -- Century Ply, Century Laminates and Century Veneers

Innovation is key to success in the outdoors: Ajay Raghuvanshi

In Viewpoints By M4G Bureau - June 11, 2014

Ajay Raghuvanshi, Vice President, Sales, Marketing & Dealer Development, Nissan Motor India, says that true innovation will involve use of 3D, interactive and digital technologies. He also underlines the medium's capacity to deliver in Tier II & III cities.

psLIVE rolls out SCA's'Tempo Smart Foodie' campaigns in Kerala, Mumbai

In OOH News By Nabamita Chatterjee - May 27, 2014

The experiential marketing campaign was directed at building people's awareness of the use of SCA's hygiene products like hand sanitiser and hanky tissues

Jagran Solutions bags 4 metals at WOW Awards

In OOH News By VJ Media Bureau - May 27, 2014

The entries were graded across four criteria: Concept, Activity, Amplification and Results

Pakistan Advertisers Society initiates development of OOH audience currency

In OOH News By VJ Media Bureau - May 23, 2014

The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi

Nestle EveryDay takes vantage position in Guwahati with mall wrap

In OOH News By Nabamita Chatterjee - May 16, 2014

Prodigy Communications and Marketing has executed the building wrap around Pantaloons Mall which will be up for 3 months

'Our budgets are based on the strength of ideas'

In Viewpoints By M4G Bureau - May 14, 2014

Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:

Driving on the OOH lane

In Viewpoints By M4G Bureau - April 25, 2014

Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd, shares with Outdoor Asia, the brand's whole approach towards the OOH medium.

Dentsu Aegis launches experiential marketing agency

In OOH News By VJ Media Bureau - April 15, 2014

The new experiential marketing agency 'psLive' will announce country-wise and market-wise roll-out plans shortly, beginning with India.

Amul chocolates ranked No 1 performer brand

In OOH News By BS Reporter , Business Standard, Ahmedabad - April 01, 2014

Consumer Voice magazine rates Amul above other leading brands