Results For "marketing"
596 News Found
Innovations key to OOH success, say bankers
In OOH News By VJ Media Bureau - July 28, 2015
The'Banking on OOH' session at the Outdoor Advertising Convention was addressed by Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES Bank, Jasneet Bachal, Sr VP - Group Marketing, Kotak Mahindra Bank, and Anand Dubey, VP Marketing, IndusInd Bank.
Jasneet Bachal to speak on'Banking on OOH' at OAC
In OOH News By VJ Media Bureau - July 23, 2015
Jasneet Bachal, Sr. Vice President - Group Marketing, Kotak Mahindra Bank, effectively marries brand communication with media at Kotak Mahindra Bank, with a special focus on innovations in the social media dimension.
Pradeep Shrivastava to deliver keynote address at OAC 2015
In OOH News By VJ Media Bureau - July 20, 2015
Pradeep Shrivastava is the Chief Marketing Officer of the start-up digital company Jio, promoted by Reliance Industries Ltd.
GK Suresh, Olivier Heroguelle to speak on OOH media networks at OAC
In OOH News By VJ Media Bureau - July 16, 2015
G K Suresh, Vice President Marketing, Foods Business, ITC Limited, and Olivier Heroguelle, Managing Director, JCDecaux Advertising India Pvt Ltd will speak on the theme'Can OOH Media Networks Deliver Higher Visibility & ROI? Opportunities & Challenges'
Rajat Mehta, Karthi Marshan, Anand Dubey to speak on'Banking on OOH' at OAC
In OOH News By VJ Media Bureau - July 15, 2015
Rajat, President & Country Head, YES Bank, Karthi Marshan, Sr. EVP & Head - Group Marketing & Principal Nodal Officer Kotak Mahindra Bank, and Anand Dubey, Vice President & Associate Marketing Partner, IndusInd Bank, will make presentations on how OOH works for the banking industry, and discuss their expectations from the OOH industry
OOH beeps loud on Ridlr's radar
In OOH News By Bhawana Anand - July 08, 2015
Sachin Singh, Marketing Head- North, Birds Eye Systems, talks about the brand's OOH strategy
99Acres.com looks to rebuild OOH presence
In OOH News By Bhawana Anand - July 06, 2015
After getting overwhelming response on their last campaign launched in 2008, 99Acres.com, a real estate online portal, leveraged the OOH medium, this time on a much larger scale. Around 25-30% of the budget was channelled to this medium to create a localised approach as well as to support its 360 degree campaign. Sumeet Singh, Senior VP Marketing, Corporate Communications & Alliances, Info Edge India, shares the tale of their comeback on OOH in detail with Bhawana Anand.
R S Sodhi to deliver the valedictory address at OAC
In OOH News By VJ Media Bureau - July 02, 2015
Rupinder Singh Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation Ltd (Amul), India's largest food products organisation with a turnover of around Rs 20,733 crore, will speak about the opportunities and challenges that underlie consumer engagement in the country, and how advertising can realise the goal while being socially responsible
'Play With Oreo' now engages Indian audiences
In Campaigns By Preethika Kotian - June 09, 2015
Through this campaign the brand seeks to inspire people and bring in a little more play in their lives.
'OOH is ideal for hyper-localising campaigns'
In Viewpoints By M4G Bureau - June 01, 2015
Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts: