No limit to innovation on metro networks: Sanjay Kapoor

In OOH News By VJ Media Bureau - June 18, 2016

Commuters are travelling on metro in great numbers and this has increased chances of innovation and expansion for outdoor advertising, said Sanjay Kapoor, GM & Head Corporate Communications, PR & Marketing, L&T Metro Rail (Hyderabad) Ltd.

Adapt to be creative for the medium: Sanjeev Handa

In OOH News By VJ Media Bureau - June 18, 2016

Presenting his topic'Driving in Top Gear with OOH' on Day 1 at OAC 2016, Sanjeev Handa, Vice President and Head of Marketing, Maruti Suzuki India Limited spoke on the challenge of standing out and the hard task of choosing a medium that amplifies the brand\'s visibility and message.

OOH has powerful relevance in most significant growth areas of marketing: David Gordon

In OOH News By VJ Media Bureau - June 17, 2016

Presenting his session on"OOH in the Digital Economy” at OAC 2016, David Gordon, Insight Director, Posterscope UK, shows how using data effectively can pave the way of growth of out-of-home advertising.

Manu Seth to speak on mobility & OOH at OAC 2016

In OOH News By VJ Media Bureau - June 14, 2016

Manu Seth, Senior Director Marketing, South Asia, HTC, will share this viewpoints on the topic"Will integration of mobility solutions with OOH deliver brand message more effectively? The way forward”

G K Suresh to speak on FMCG brands & OOH at OAC 2016, and anchor YOC 2016

In OOH News By VJ Media Bureau - June 09, 2016

G K Suresh as Vice President - Marketing with the Foods Business of ITC Ltd looks after categories of staples, biscuits, snacks, confectionery and ready-to-eat products

Sanjeev Handa, VP & Head - Marketing, Maruti Suzuki to speak at OAC 2016

In OOH News By VJ Media Bureau - June 07, 2016

Sanjeev Handa will make a presentation on how auto brands can effectively leverage the OOH medium for brand promotion in his address titled"Driving in top gear with OOH”. He will also participate in a panel discussion on this theme.

R P Thakur, ED, Railways & Bharat Rajamani, EY to speak on railway media at OAC 2016

In OOH News By VJ Media Bureau - June 03, 2016

R P Thakur, Executive Director, Non Fare Revenue, Ministry of Railways, Government of India, and Bharat Rajamani, Director & Solution Leader - Marketing and Advertising Risk Services (MARS), EY, will speak about innovative ways to leverage railway media opportunities

Sanjay Kapoor of L&T Metro to speak at OAC 2016 on transit media advertising

In OOH News By VJ Media Bureau - May 24, 2016

Sanjay Kapoor, GM & Head Corporate Communications, PR & Marketing, L&T Metro Rail (Hyderabad) Ltd, has over 29 years of experience in the advertising, retail, industrial products, software services, medical equipment, exhibition, and event sectors

"OOH plays a very important strategic role in our circle campaigns"

In Viewpoints By M4G Bureau - April 22, 2016

Sunita Bangard, President - Marketing, Idea Cellular India believes that outdoor is the only medium that offers you the opportunity for local treatment of any campaign.

"OOH is of great help while doing target marketing"

In Viewpoints By M4G Bureau - March 14, 2016

Shuchi Chawla of OLA CABS shares that about 30-35% of the marketing budget is dedicated to OOH campaigns.