ALTBalaji hails 20,000 auto rickshaws to promote Ragini MMS Returns

In Campaigns By M4G Bureau - October 30, 2017

ALTBalaji has embarked on an interesting marketing initiative by using auto-rickshaws to promote their digital show across North and West India

Hyundai Motor India rides into rural markets with a caravan & compelling offers

In Campaigns By M4G Bureau - October 11, 2017

The auto major has initiated an ‘Experience Hyundai’ campaign across 418 rural locations in India

DDB Mudra bags Royal Enfield project mandate

In OOH News By M4G Bureau - October 04, 2017

The agency’s Delhi team, handling the account, will work closely with Royal Enfield’s marketing and content teams on forthcoming projects

“Interactive OOH will provide more storytelling opportunities’

In Viewpoints By Bhawana Anand - October 02, 2017

A homegrown brand Mother Dairy views OOH as a multi-faceted platform for communications. With DOOH media gradually coming into its own, there is a lot more than brands to go for in the OOH space, shares Randhir Kumar, General Manager – Marketing (Dairy Products), Mother Dairy Fruit & Vegetable Pvt. Ltd.

Sharekhan engages employees with out-of-the-box activities

In Campaigns By Ria Banerjee - September 21, 2017

Ideazfirst executed the on-ground activity on behalf of Sharekhan by BNP Paribas

‘Less is more, when it comes to OOH’

In Viewpoints By - September 07, 2017

Central leverages OOH advertising to create top of mind brand recall, connect with the millennials, display retail offerings and establish the brand in smaller cities. Deepansh Bhargava, AVP - Marketing Operations & Customer Care Associate, Central Stores talks about the brand’s OOH outlook in conversation with Bhawana Anand. Edited excerpts:

Vizeum wins media mandate for Bauli India

In OOH News By M4G Bureau - August 21, 2017

As part of the mandate, Vizeum’s scope of work for its latest client will range across TV, print, radio, OOH, digital & activations

IPG Mediabrands India launches new Data Management Platform with MediaMath

In OOH News By M4G Bureau - August 08, 2017

The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.

“Moving, interactive hoardings can spur more innovations”

In Viewpoints By Satarupa Chakraborty - August 08, 2017

Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:

Uber India appoints Sanjay Gupta as Head of Marketing

In OOH News By M4G Bureau - July 25, 2017

Prior to joining Uber, Sanjay was the Chief Marketing Officer at Urban Ladder