APAC media owners join forces to DEFEAT the pandemic

In Digital OOH By M4G Bureau - December 01, 2020

LMX is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India

NYKAA Pink Friday sale is back on OOH

In OOH News By M4G Bureau - December 01, 2020

A beauty retailer brand created a great marketing buzz with 360-degree campaign including outdoors

Philips Professional Display Solutions appoints Marion Chaignon to execute EMEA marketing strategy

In OOH Solutions By M4G Bureau - November 23, 2020

Experienced marketer, Marion, has played an integral role in building marketing campaigns for some of the world’s biggest technology brands.

Data to become ‘Constant Influence’ by 2030: WPP Report

In Research By Bhawana Anand - November 19, 2020

The latest report ‘Data 2030’ states that creativity and data will no longer consider as separate functions in the marketing world

Nikita Das appointed to handle marketing & advertising for Hyatt Hotel

In OOH News By M4G Bureau - November 09, 2020

Nikita has more than a decade experience of Marketing Communications & Advertising industry

Clear Channel’s Martin Corke to succeed Philippe Baudillon on WOO global board

In OOH News By Rajiv Raghunath - November 06, 2020

Corke is Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead

SKODA aims to target Tier III towns with OOH media planning

In OOH News By M4G Bureau - October 28, 2020

Tarun Jha, Head of Marketing and Product, Skoda Auto India believes including OOH strategy will drive the sales and strengthen brand name

Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud

In OOH News By M4G Bureau - October 26, 2020

Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media

‘Experiential marketing industry has lost fortune in the last six months’

In Viewpoints By Bhawana Anand - October 22, 2020

Divanshi Gupta, Director, The Marcom Avenue, shares the state of BTL/experiential marketing industry, badly hit by the impact of Covid19 pandemic

Calcutta HC ruling impacts OOH business of eastern India during Durga Puja

In OOH News By Pray Jani - October 21, 2020

According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business