Results For "marketing"
596 News Found
Ashish Morone, Senior Vice President & Head Marketing Communications - HDFC Bank, joins OAA 2022 Jury
In OOH News By M4G Bureau - June 06, 2022
A passionate marketer with over 22 years of experience, Ashish has leveraged AI, analytics and behavioural sciences to make communication aimed at the "segment of one" more effective.
RMAI webinar on ‘Emerging role of technology in rural consumer goods & services redistribution’ on June
In OOH News By M4G Bureau - June 03, 2022
The webinar is part of an ongoing webinar-series titled Decade of Change.
Anand Dubey, Head - Marketing, Mahindra & Mahindra Financial Services, joins Jury for Outdoor Advertising Awards 2022
In OOH News By M4G Bureau - June 01, 2022
An astute marketer, Anand has hands-on expertise in brand & media management, new product launches, digital marketing, performance & growth marketing, social media, content marketing, campaign management, customer experience, market research, consumer insighting and corporate communication.
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.
Skoda Auto India Marketing Head Tarun Jha part of Outdoor Advertising Awards 2022 Jury
In OOH News By M4G Bureau - May 30, 2022
As Head of Marketing at Škoda Auto India, Tarun Jha is responsible for brand and product strategy, communications, media, digital, customer experience, retail marketing and events.
‘There’s zero excuse for DOOH to not be an additive element to cities’
In Viewpoints By Rajiv Raghunath - May 27, 2022
Richard Malton, Chief Marketing Officer, Ocean Outdoor, UK shares his perspectives on OOH can transform cities directly or indirectly, in an interview with Rajiv Raghunath.
Madison Media Ultra bags Media AOR of Jyothy Labs
In OOH News By M4G Bureau - May 27, 2022
Jyothy MR, Managing Director, Jyothy Labs, says, “We believe our brands will be ably assisted with Madison’s well rounded integrated media solutions in meeting our marketing objectives.”
Pizza Hut serves delicious flavours on OOH in Chennai
In Campaigns By M4G Bureau - May 17, 2022
El-Shaddai Advertising & Marketing has executed the multi-format campaign
Connect OOH rolls out multi-city Medimix campaign
In Campaigns By M4G Bureau - May 16, 2022
Ashish Ohlyan, Head of Marketing, Cholayil, says, “This campaign aims to target the new age, modern and progressive women of the country.”
oOh!media launches creative and content innovation hub POLY
In OOH News By Rajiv Raghunath - May 16, 2022
POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions
