Jabong’s ‘Big Brand Sale’ writ large on OOH canvas

In Campaigns By M4G Bureau - February 07, 2018

The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units

Kinetic, Posterscope win Maruti Suzuki OOH mandate

In OOH News By M4G Bureau - January 19, 2018

Following a heavily contested multi-agency pitch for the OOH mandate of auto major Maruti, specialist agencies Kinetic India and Posterscope have empaneled to execute the brand’s OOH duties

Saatchi & Saatchi wins Expedia global creative mandate

In OOH News By M4G Bureau - January 17, 2018

The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor

Xiaomi India gives creative mandate to Lowe Lintas

In OOH News By M4G Bureau - January 05, 2018

The agency has been appointed with a vision to build the long lasting brand recognition; the account is going to be handled by the Bengaluru division of the agency

Indore OOH upset over mandate to run Swachh Bharat Abhiyan campaign free of cost

In OOH News By M4G Bureau - December 14, 2017

The local body is using outdoor media in the city for displaying the government’s achievements with regard to the flagship programme free of cost; all that is offered to the respective media owners is an extension of the tender duration

Madison Media bags Viacom18 mandate for all its lines of business

In OOH News By M4G Bureau - November 22, 2017

The agency will be handling the media planning and buying duties for the entire gamut of brands that offers multi-platform, multi-generational and multicultural brand experiences to 500mn+ Indians across 8 languages

IOAA initiates separate chapter for large format digital printers

In OOH Solutions By Rajiv Raghunath - November 20, 2017

At the inaugural meeting in support of this initiative, conducted in New Delhi on November 16, IOAA underlined the criticality of putting in place a dedicated vertical chapter helps the digital printers in dealing with issues relating to regulatory mandates, GST provisions, among others

Google dials into OOH to highlight Pixel 2 features

In Gallery By M4G Bureau - November 13, 2017

The Pixel 2 campaign has been unfurled on arterial roads, at junctions and in market areas, highlighting the many reasons why Google Pixel 2 is just the phone to buy. In India, Google’s OOH mandate is handled by Kinetic India

Google dials into OOH to highlight Pixel 2 features

In Campaigns By M4G Bureau - November 13, 2017

The Pixel 2 campaign has been unfurled on arterial roads, at junctions and in market areas, highlighting the many reasons why Google Pixel 2 is just the phone to buy. In India, Google’s OOH mandate is handled by Kinetic India

Happy mcgarrybowen bags creative mandate of Wildcraft

In OOH News By M4G Bureau - October 24, 2017

Shortly after winning the account, Happy mcgarrybowen released the AW ’17 campaign for Wildcraft