Experiential advertising is the future

In Viewpoints By - May 31, 2024

Saibal Gupta, Managing Partner & CEO, Xperia Group asserts that experiential advertising complemented by highly creative content will progressively edge out conventional mode of OOH advertising in major markets.

Menaka Menon takes charge as President & Managing Partner - Growth & Strategy of DDB Mudra South

In OOH News By Sakshi Sanghavi - May 17, 2024

Menaka has spent over 15 years in advertising with stints at agencies such as FCB, VML, and Leo Burnett.

Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth

In OOH News By Rajiv Raghunath - March 19, 2024

Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.

‘Audio integration can drive creativity and business in OOH’

In Viewpoints By Aayush Mohanan - October 11, 2023

Saibal Gupta, Managing Partner and CEO, Xperia Group speaks on the opportunities that Audio OOH offers and his new joint venture with musician Supratik Ghosh.

Connect Network reinforces leadership team, Anjum Tanwar to lead OOH business

In OOH News By M4G Bureau - January 31, 2022

Bhumika Shajwani joins as Managing Partner to spearhead the national business development and Gujarat; Ritesh Bhatt appointed as Sr. Business Director, Sanjay Rao as VP to lead South Region

dentsu India promotes Rahul Vengalil to Managing Partner, Isobar

In OOH News By M4G Bureau - September 21, 2021

Rahul will report into Heeru Dingra, CEO, Isobar India group and will be responsible for building the business with creative & experience as the key focus for future growth.

dentsu India elevates Sahil Shah to Managing Partner, WATConsult

In OOH News By M4G Bureau - September 17, 2021

Shah will continue to report into Heeru Dingra - the newly appointed CEO of Isobar India group.

MediaCom strengthens core leadership team

In OOH News By M4G Bureau - May 03, 2021

The GroupM media agency has announced the appointment of Shekhar Sharma as Managing Partner and Averill Sequeira as Chief Product Officer.

Dentsu Impact elevates Ajit Devraj & Anupama Ramaswamy to Managing Partners

In OOH News By M4G Bureau - September 01, 2020

Ajit will be the business lead while Anupama will head the creative arm of the agency in their new roles

Senior management reshuffle at MediaCom

In OOH News By M4G Bureau - April 13, 2020

Vishal Shah joins as Managing Partner, MediaCom West; Rachana Monteiro has been elevated