Results For "mall"
260 News Found
'Smaller markets offer better value'
In Viewpoints By M4G Bureau - February 10, 2014
An L&T Finance Holdings spokesperson tells Outdoor Asia how the OOH medium has delivered expectations.
Inorbit Mall celebrates 10th anniversary in style
In OOH News By VJ Media Bureau - February 03, 2014
The mall connects with emotional quotient via 360 Degree advertising platform.
HDFC Life taps parents with celebratory activation
In OOH News By VJ Media Bureau - January 07, 2014
The brand organized a birthday-like carnival for parents and children across malls to drive home the message of planning for a safe future.
Aircel - Perfect Goal
In Gallery By - December 10, 2013
OOH agency DDB MudraMax designed a flash mob activity for their client Aircel showcasing a group of boys playing live football in Express Avenue Mall, Chennai to promote the limitless pocket gaming card.
Aircel - Knocked out
In Gallery By - December 10, 2013
In order to target the youth audience, Aircel in association with DDB MudraMax agency organized a live boxing match in Express Avenue Mall to talk about their limitless pocket gaming card.
Vodafone - Escalated Branding
In Gallery By - December 10, 2013
Taking their 'Made For You' campaign one step ahead, Vodafone uses escalator branding, a new OOH medium which was executed by CASHurDRIVE. This was seen on the escalator at GIP Mall, Noida.
Feel the 'Silk' melt as you walk
In Gallery By - December 10, 2013
Chocolate lovers at popular malls in India, were in for a surprise when they came across a huge Cadbury Silk bar on melting screens. Agency: Bates
'Judicious mix of formats leads to better output'
In Viewpoints By M4G Bureau - December 05, 2013
Taking a mix of small formats for frequency and large sites for impact and having a judicious mix leads to better output, rather than just sticking to a particular format, says Ritesh Ghosal, Head- Brand Marketing -Tata Teleservices Limited in a chat with Outdoor Asia on how the brand approaches OOH in the state of West Bengal.
Vithoba OOH campaign at foodmalls
In Campaigns By MunmunSaha - October 29, 2013
The brand intends to reach over 25 lakh people in a month at food malls on the Mumbai-Pune Expressway.
FOX Traveler strikes a new chord...
In Campaigns By Bhawana Anand - September 23, 2013
Fox Traveler has executed an innovative on-ground activity for their new show called'Sound Trek'. The channel strategically selected activities such as flash mob, and offers an engaging experience to the TG using a motion sensing technology based piano and LED displays at high footfall malls in Mumbai and New Delhi