Australia's largest digital full motion billboard comes to Melbourne

In OOH News By VJ Media Bureau - August 18, 2015

Melbourne's Bourke Street Mall has become home to Australia's biggest full motion, high resolution digital billboard.

Dentsu Aegis Network's psLive Rural bags 3 awards at RMAI

In OOH News By VJ Media Bureau - March 25, 2015

The categories for which psLive Rural won the awards included'Small Budget campaign of the year' (Jaagte Mat Raho, Gold),'Agriculture / Dairy initiative of the year' (Sweetness of Victory, Silver) and'Use of technology - campaign of the year' (Kori se Mulaqat, Bronze)

Unison Advertising gains domineering presence in Delhi NCR market

In OOH News By Rajiv Raghunath - March 13, 2015

Three OOH media owning firms in Delhi - Brite Neon Signs, Landmark Outdoor Media Service (LOMS) and Glamour Advertising - consolidated their media assets under a new entity called Unison Advertising that was formally launched in early February

Kinetic India takes Urban Ladder outdoor

In Campaigns By Bhawana Anand - March 11, 2015

The maximum share of voice for the brand via OOH presence was created at important and strategic footfalls/traffic locations, key arterial roads which are the lifelines of a city, popular shopping destinations and malls, corporate hubs, major residential apartments and enclaves, IT parks and important connecting routes between the city IT hubs, and CBDs.

Vodafone steps out to makes V-Day special for consumers

In OOH News By Bhawana Anand - February 26, 2015

The one day activity was held at Metrowalk Mall, one of the hangout zones in west Delhi.

Crossroads crafts looming presence for ITC Foods''Gum On' in Bengaluru

In OOH News By Rajiv Raghunath - February 19, 2015

Crossroads has used some 116 sites for the campaign, mainly comprising billboards. Media properties on bqs, skywalk and mall have also been innovatively used to run the campaign

DDB MudraMax-Experiential holds wedding-gift activation for Tupperware

In Campaigns By Bhawana Anand - January 28, 2015

An on-ground activation was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata.

Srishti Communications plans second LED screen at second entrance to Bangalore City railway station

In OOH News By Rajiv Raghunath - December 29, 2014

The first LED screen at the station entrance was formally inaugurated by Anil Kumar Agarwal, Divisional Railway Manager, South Western Railway, Bangalore Division on December 25

Rajarhat Central draws attention with OOH campaign

In Campaigns By Nabamita Chatterjee - December 29, 2014

Mounthill Realty launched an extensive OOH campaign for their latest retail project at Rajarhat. The major advertising planning went to outdoor for creating a buzz about the new retail destination.

Amira connects with customers through Biryani Festival in Noida

In Campaigns By VJ Media Bureau - December 17, 2014

At the two-day Biryani festival, more than 20,000 people served Biryani made from Amira rice. The unprecedented pre-event buzz saw almost 1000 people register online to participate in fun activities at Amira Stall.