S W Railway invites bids for full wrapping of 5 trains

In OOH News By VJ Media Bureau - March 09, 2015

Divisional Railway Manager (Commercial), South Western Railway, Mysore, has invited sealed tenders for display of advertisement through painting/fleet graphic films by full wrapping 5 trains

Outdoor is an ideal media for social communications: Leela Sampangi

In Viewpoints By M4G Bureau - October 11, 2014

Karnataka State AIDS Prevention Society (KSAPS) uses a mix of outdoor formats to connect with the target audiences in the urban and rural sectors

B'lore division of SW Railway invites bids for wrapping/painting Rajdhani & Shatabdi trains

In OOH News By VJ Media Bureau - September 23, 2014

Bids invited for display of advertisement through fleet graphic films by full wrapping/painting of the exterior of four rakes of train. No.22691/92 & 22693/94 Rajdhani Express, and one rake of train. No. 12027/28 Shatabdi Express

DDB Dubai wins regional Porsche business

In OOH News By VJ Media Bureau - August 26, 2014

DDB Dubai will provide strategy, creative, media buying and planning services, and CRM across the 21 markets that the regional office covers

Address specific needs of high-end brands, say luxury brand custodians & experts

In OOH News By VJ Media Bureau - July 08, 2014

Ruchita Sharma, Head Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager - Zoya, Titan Company Limited, talk about how luxury brands can leverage OOH to build a domineering brand presence

OAC 2014: Leading brand marketers to talk about luxury brand adverting

In OOH News By VJ Media Bureau - June 30, 2014

Ruchita Sharma, Head - Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager, Zoya Titan Company Ltd will address the session which will be anchored by Anant Rangaswami, Editor, Storyboard, CNBC, TV18

Kerala OOH: Brimming with growth opportunities

In OOH News By Rajiv Raghunath - June 23, 2014

Industry leaders believe that innovative media and improved monitoring systems will accelerate OOH business growth in the state

OAC 2014: The countdown has begun

In OOH News By VJ Media Bureau - June 13, 2014

The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies and best practices, as well as address issues linked with policy matters and industry practices

Cab Advertising: OOH on a new gear

In OOH News By Bhawana Anand - March 11, 2014

A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.

Meru Cabs to expand into 20 cities in next 18 months

In OOH News By BS Reporter , Business Standard, Pune - March 06, 2014

To invest Rs 270 cr in expansion; targets to increase its car fleet to 100,000 in 25 cities by 2025