Tata Docomo urges youth to'open up'

In OOH News By MunmunSaha - October 31, 2013

'Open Up with Half Rate Calling @ Rs. 22' is the new OOH campaign launched by Tata Docomo to educate customers on their new tariff plan in rest of Maharashtra with an innovation done in Pune.

Laqshya Connect to focus on experiential marketing

In OOH News By VJ Media Bureau - October 23, 2013

Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.

Times OOH releases handbook on Delhi's prime flyway

In OOH News By Bhawana Anand - September 10, 2013

Times OOH organized an event"Innovatus- Seek the Future” in New Delhi to launch its handbook"Vade Mecum: Innovation Playbook for DND Flyway”, a research based ready reckoner of unique OOH creative ideas for the DND Flyway, a prime OOH location in the capital.

Friends 91.9 tuned to OOH for brand relaunch

In OOH News By Bhawana Anand - August 29, 2013

Through various innovations, Friends 91.9 FM kept the youth audience hooked to the campaign.

ITC grabs eyeballs at Chennai's mega bus terminus

In OOH News By VJ Media Bureau - August 20, 2013

The FMCG Major has launched their out of home campaign with 41 backlit units displaying ITC's Food brands at the Koyambedu bus terminus in Chennai, one of the busiest and largest bus terminuses in Asia which has a footfall of 4 lacks.

Artsy campaign sells resort projects in Shantiniketan

In OOH News By Nabamita Chatterjee - August 08, 2013

Executed by ABC Advertising, the campaign has been rolled out in all the strategic locations of Kolkata which sold out 50% of the bungalows within 3 months of the promotion being launched.

OAC 2013: Times OOH launches'Vade Mecum' handbook

In OOH News By VJ Media Bureau - July 06, 2013

The handbook'Vade Mecum' for out-of-home highlights various examples of innovation adding an extra edge to your business.

Volvo Auto India & the OOH medium

In Viewpoints By M4G Bureau - July 01, 2013

On the eve of the launch of V 40 Cross Country in Bangalore by Volvo, the Scandinavian luxury car brand, we chatted with Sudeep Narayan, Marketing & PR Director, Volvo Auto India on how the auto major is effectively utilizing the outdoor medium in the country.

Hindustan Times launches'Your Gurgaon, Your Voice' campaign

In OOH News By VJ Media Bureau - June 29, 2013

DDB MudraMax creates a high decibel OOH campaign by using unipoles, traffic signals, metro pillar panels and wall wraps to amplify the tagline - "Your Gurgaon, Your Voice”.

Amarula: The original taste of Africa

In Digital OOH By VJ Media Bureau - June 29, 2013

The liqueur brand in association with Encyclomedia Networks launches an interesting campaign'Taste the African Original'