No Time To Die’ lights up Piccadilly

In Digital OOH By Rajiv Raghunath - December 05, 2019

This is the first time a trailer for any film has been launched on the Piccadilly Lights

DAN Programmatic launches Dentsu Marketing Cloud Platform

In OOH News By M4G Bureau - December 05, 2019

The Marketing Cloud Platform is to power the network’s advanced analytics capabilities

JCDecaux launches “Filtreo”- a new-generation bus shelter

In OOH News By M4G Bureau - November 26, 2019

The first model in a range of new-generation bus shelters contribute to the reduction of urban pollution

Tata Mutual Fund to launch ‘Take the Blur’ campaign on OOH

In OOH News By M4G Bureau - November 15, 2019

The campaign has a universal appeal across language, age, gender, location and also to all types investors

Ormax Media launches measurement tool for ambient advertising

In OOH News By Pray Jani - November 07, 2019

The media consulting and analytics firm has developed a software that offers real-time audience measurement solutions

Bodycare International to roll out seasonal branding with new ambassador

In OOH News By M4G Bureau - November 05, 2019

Bollywood diva Shilpa Shetty Kundra came on board as a brand ambassador will be seen 360-degree media campaign slated to launch in coming months

Moving Walls partners Nigeria’s ICL to launch location intelligence platform in the region

In Digital OOH By Rajiv Raghunath - November 05, 2019

AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution for offline media

Nando’s creates disruptive presence for new restaurant launch

In Campaigns By M4G Bureau - November 04, 2019

The brand makes a unique presence aiming to create disruption among the mall customers for the opening of its 10th restaurant

Vivo Smartphone taps urban audience with pDOOH

In Campaigns By Bhawana Anand - November 01, 2019

Launched across Delhi, Gurugram, Mumbai, Pune, Bengaluru and Hyderabad, the campaign is live across 600 display screens

Panasonic to launch OOH LEDs soon

In OOH Solutions By Bhawana Anand - October 30, 2019

The company already ventured into DOOH industry with hardware & software is set to revolutionize the outdoor space with new LEDs