Anand Dubey, Head - Marketing, Mahindra & Mahindra Financial Services, joins Jury for Outdoor Advertising Awards 2022

In OOH News By M4G Bureau - June 01, 2022

An astute marketer, Anand has hands-on expertise in brand & media management, new product launches, digital marketing, performance & growth marketing, social media, content marketing, campaign management, customer experience, market research, consumer insighting and corporate communication.

JCDecaux launches DOOH e-learning platform in Australia

In Digital OOH By M4G Bureau - May 23, 2022

JCDecaux Academy, an industry-first, market-leading, supplier-agnostic programme, is designed to foster understanding and awareness of the power of DOOH advertising.

Laqshya Media Group launches bespoke news distribution solution NewsCoverage.in

In OOH News By Rajiv Raghunath - May 18, 2022

The initiative comes from the Group’s new vertical Laqshya Public Relations

Land Rover launches immersive live streams on Ocean screens to build awareness of Mental Health Awareness Week

In Digital OOH By Rajiv Raghunath - May 17, 2022

The screens were purposefully placed at both Westfield retail and leisure centres in London, providing passers-by with a sensory experience to help them escape the city for a few moments

oOh!media launches creative and content innovation hub POLY

In OOH News By Rajiv Raghunath - May 16, 2022

POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions

Hivestack launches research division for in-store, programmatic media activation in the metaverse

In Digital OOH By M4G Bureau - May 13, 2022

Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative

Nippon Paint India launches pan-India ‘Rangon Ke Badshah’ campaign to support garage painter community

In Campaigns By M4G Bureau - May 12, 2022

The brand announces attractive prizes for the contest

Hong Kong’s MTR launches full-scale pDOOH advertising on Metro network

In Digital OOH By M4G Bureau - May 06, 2022

The pDOOH offering covers 418 digital panels across 51 MTR Metro stations

Dettol’s Swachh Bharat initiative sets sailing with Nukkad Nataks

In Campaigns By M4G Bureau - May 04, 2022

Dettol Banega Swasth India has launched Swachh Bharat Swasth Bharat Yatra to raise awareness on health, hygiene, and sanitation through a series of 90 Nukkad Nataks performed on boats across the ghats of Varanasi.

OOH part of mouth cancer awareness drive

In Campaigns By M4G Bureau - May 03, 2022

The American Oncology Institute (AOI) has launched an awareness campaign on oral & mouth cancer, as part of the National Oral, Head and Neck Cancer Awareness Month activities.