Nykaa adds new hue to Black Friday Sale

In Campaigns By Pray Jani - December 04, 2019

Nykaa’s Pink Friday sale campaign takes large format at cluster sites in Mumbai targeting urban women audience

Policy stalemate nixes Bengaluru OOH revival in festive season

In OOH News By Bhawana Anand - September 30, 2019

Large format media operators waiting endlessly for the Bengaluru Mahanagara Palike Advertisement Rules 2019 to come into effect

Roland launches digital direct printing on textile Printer

In OOH Solutions By Bhawana Anand - September 19, 2019

Texart RT-640M, a multi-function large format machine is capable to print on banners, flags, soft signage and backlit media

Glimmer of hope for Bengaluru large format media owners

In OOH News By Ria Banerjee - July 15, 2019

Single judge bench of Karnataka High Court has taken the view that the media owners of large formats could resume business; however, a written document on the matter yet to be released

Bengaluru large format media owners stepping up efforts to put business back on the rails

In OOH News By Ria Banerjee - June 26, 2019

Media owners believe they already have deemed permission for displaying advertisement on hoardings unless the new advertisement bylaws ‘Outdoor Signage and Public Messaging Bylaws 2018’ replaces the advertisement bylaws of 2006

Bengaluru large format OOH business hits an air pocket

In OOH News By Bhawana Anand - June 06, 2019

BBMP told to revise the draft ‘Outdoor Signage and Public Messaging bylaws 2018’; no relief to large format media operators in the city

Air Asia campaign takes off with a bang

In Campaigns By M4G Bureau - May 07, 2019

The airline chooses the digital network of T1 & T2 in Mumbai airport and also the large format outdoor sites at Terminal 1 to announce its domestic operations

It’s all wall paintings rather than hoardings in West Bengal

In OOH News By Ria Banerjee - April 08, 2019

Political parties in West Bengal cut down on hoardings and other large formats due to the ECI recommendation on less usage of PVC for election campaigning this year

A fitting reply to terrorists: BJP’s new campaign narrative

In Campaigns By Bhawana Anand - April 04, 2019

The campaign mainly uses large formats and is visible on all prime locations of each city

Arrow Digital installs large format Massivit 3D printer

In OOH Solutions By M4G Bureau - April 01, 2019

With output speeds incomparable to anything else in the 3D printing industry, the Massivit 1500 printer can produce high quality 3D pieces up to 54” high, says the company