OOH is strong enough to bounce back: Industry leaders

In OOH News By Bhawana Anand - April 24, 2020

In a webinar hosted by The Social Street and anchored by Mandeep Malhotra, industry leaders Noomi Mehta, Alok Jalan & Pramod Bhandula underlined the need to engage clients innovatively

OOH- Pretty Fit for promotions

In Campaigns By M4G Bureau - February 20, 2020

Laqshya Media handled the media duties for the campaign executed in Mumbai

MP Tourism empanels 4 specialist agencies for OOH promotions

In OOH News By Bhawana Anand - January 15, 2020

These agencies will handle the complete outdoor & BTL planning, buying and execution across several touchpoints

“DOOH has always been a part of the plan” says Atul Shrivastava

In OOH News By Bhawana Anand - January 08, 2020

The media conglomerate plans to invest in DOOH media in Chennai commanding 35 per cent share in the overall market

OMI bags Global Marketing Excellence Award for Tanishq’s Best Outdoor Campaign

In OOH News By Ria Banerjee - December 12, 2019

Organised by the World Brand Congress, the recent Global Marketing Excellence Award has awarded the agency for the Best Outdoor Campaign on Location based Marketing

Rajneesh Bahl joins Laqshya as National Head- Business Growth

In OOH News By M4G Bureau - December 11, 2019

Rajneesh will focus on driving success with existing and new clients PAN India

Nykaa adds new hue to Black Friday Sale

In Campaigns By Pray Jani - December 04, 2019

Nykaa’s Pink Friday sale campaign takes large format at cluster sites in Mumbai targeting urban women audience

‘Find Your Signature Style’ says Titan Eye Plus

In Campaigns By Ria Banerjee - November 27, 2019

The campaign showcases new range of frames and sunglasses on digital billboards, mall media and bus shelters across 26 cities

Titan taps premium airport media to showcase latest Eponymous collection

In Campaigns By M4G Bureau - November 08, 2019

The high decibel campaign was devised to announce the Nebula series enthusiastically with a prominent effect

OMI puts forth another compelling campaign for Titan

In Campaigns By Pray Jani - November 05, 2019

The new collection of Raga and Maritime is displayed on 2 lakh sq. ft. of surface area across the country.