Results For "ipl"
178 News Found
Activation versus OOH: The multiplier effect
In Viewpoints By M4G Bureau - December 12, 2013
Activation has a multiplier effect on the entire communication cycle, therefore brands are using activation as a multiplier to OOH or OOH as a multiplier to activation, says Kaushik Chakravorty, COO, Vivaki Specialist Services, as he shares with Outdoor Asia his thoughts on the role of activation in the context of OOH advertising.
Reliance goes all out on OOH with new 3G offer
In Campaigns By MunmunSaha - November 29, 2013
As part of the latest OOH campaign, Reliance Communications has used in-flight branding for the first time, along with OOH media opportunities in transit networks & destinations like airports & multiplexes to garner high visibility & reach.
Carat wins Indian Navy advertising rights
In OOH News By Nabamita Chatterjee - November 11, 2013
The thematic campaign includes multiple TVC's, press, OOH, and digital communication
'PPP is the way forward'
In Viewpoints By M4G Bureau - October 22, 2013
Hoardings may be banned in the state of Tamil Nadu, but with a judicious mix of planning, discipline and the right approach to OOH aesthetics, there can be a win-win situation for all concerned, says Anhsul Mishra, Joint Commissioner -- Commercial Tax Enforcement, Chennai & Former Commissioner, Coimbatore Corporation.
OOH dances to IPL's'Jhumping Jhapak'
In OOH News By Bhawana Anand - May 20, 2013
IPL is as much about smart marketing blitzkrieg as it is about cricket. The IPL Season 6, which is drawing to a close, drew a tremendous response, thanks to some smart OOH ideas by SET MAX in collaboration with MOMS.
Dollar's Bigboss takes big steps with OOH!
In Campaigns By Nabamita Chatterjee - May 16, 2013
The innerwear brand yet again hits their target group with strategic out-of-home campaign across the country using more than 600 sites of multiple formats.
Ovez Khan joins Glo as Group Vice President
In OOH News By VJ Media Bureau - March 04, 2013
Khan plans to develop strong teams in all disciplines, meeting current business objectives and hopes to make Glo a top contender in the 360-degree OOH service space.
Times OOH bags ad rights to BMTC's new terminal at Whitefield
In OOH News By Vjmedia Work Team - January 31, 2013
The larger than life site can be used as one spectacular format, or as multiple smaller media units carrying diverse brand messages.