Specialist OOH media agencies now a part of IOAA

In OOH News By VJ Media Bureau - April 16, 2015

The specialist agencies will elect their representatives on the Board of Governors of IOAA

Tony Jarvis meets with OOH leaders in Mumbai, Kolkata

In OOH News By Nabamita Chatterjee - January 14, 2015

We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis

IOAA invites Tony Jarvis to India for discussions with OOH industry leaders

In OOH News By Rajiv Raghunath - January 08, 2015

Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry

IOAA strives to reinforce compliance norms with revised draft SOP

In OOH News By Rajiv Raghunath - November 12, 2014

The industry body has also circulated a note on accreditation of advertising agencies

IOAA 7th AGM on Sept 19

In OOH News By VJ Media Bureau - September 10, 2014

IOAA has notified the members that the AGM will be held on Sept 19 at Renaissance Mumbai Convention Center Hotel

IOAA Credit Control Council strengthens action against defaulting firms

In OOH News By Rajiv Raghunath - August 04, 2014

The Council, which constitutes equal representation from agencies and media owners, handles complaints related to payment terms, discrepancy in documentation, and non-adherence to contractual terms

IOAA elections on Sept 19, nominations to be filed by Aug 16

In OOH News By VJ Media Bureau - July 28, 2014

The election of new Committee Members for the year 2014-15 will be held on September 19; the newly elected Committee Members will then nominate from among themselves the Chairman, Vice Chairman and Treasurer of IOAA

OOH Geared For Growth: Industry Leaders

In OOH News By Bhawana Anand & Nabamita Chatterjee - July 22, 2014

Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the industry's growth in the coming times

OAC 2014 makes a grand opening

In OOH News By VJ Media Bureau - July 04, 2014

Noomi Mehta, CMD, Selvel One Group & Chairman, IOAA, and Nabendu Bhattacharya, Managing Director, Milestone Brandcom, address the inaugural session

Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis

In Viewpoints By M4G Bureau - May 26, 2014

Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview: