Reliance Digital's laptop benches'Boot-up Your Life'

In OOH News By Preethika Kotian - June 30, 2015

Active Media Innovations installed benches at Worli Sea Face that looked like open laptops to promote Reliance digital's laptop festival

Urban Ladder: From online to outdoor

In Viewpoints By M4G Bureau - April 02, 2015

Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.

Aaj Tak rolls out innovative, cluster branding to promote'Agenda Aaj Tak'

In Campaigns By Bhawana Anand - December 11, 2014

The campaign, executed by Zenith Outdoor and Alakh Advertising and Publicity, features innovations on some 65-70 sites

Creating a lager effect

In Digital OOH By VJ Media Bureau - November 25, 2014

WAX agency ideated and executed the campaign for the brand, which saw different ambient innovations executed on roads.

Vodafone Red rolls out innovations in Odisha

In OOH News By Nabamita Chatterjee - November 04, 2014

Vodafone Odisha Circle believes that without using outdoor media as one of their display tool, no brand can achieve 100 per cent reach among their TG.

Vodafone goes outdoor to project 1+1 Scheme in a big way

In OOH News By Bhawana Anand - July 23, 2014

The campaign features a number of innovations using media like hoardings, bqs, flyovers, unipolse, amusement park media, mall media

Step up collaborations to drive innovations: Charulata Ravi Kumar

In OOH News By VJ Media Bureau - July 04, 2014

The outdoor industry needs to collaborate with people beyond the out-of-home genre to give it a leap across the country

OAC 2014: The countdown has begun

In OOH News By VJ Media Bureau - June 13, 2014

The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies and best practices, as well as address issues linked with policy matters and industry practices

ACC reinforces presence in Patna with OOH innovations

In OOH News By Bhawana Anand - May 15, 2014

Brite Neon Signs (P) Ltd has executed the campaign in high visibility locations in the city

'Hatim' unleashed on OOH with 3D effect

In OOH News By Bhawana Anand - February 10, 2014

The innovations in Delhi and Mumbai bring to life the lead character and reiterate the show's launch