Results For "innovation"
352 News Found
"Moving, interactive hoardings can spur more innovations"
In Viewpoints By M4G Bureau - November 22, 2016
Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.
HP DesignJet has completed 25 years
In OOH News By Satarupa Chakraborty - November 02, 2016
In a recently-concluded brand meet-up organised to celebrate the Silver Jubilee, HP showcased its vast portfolio of industry leading digital printing innovations and highlighted the potential to brand owners and marketers
Heineken makes a starry presence in Salt Lake City, Kolkata
In Campaigns By Nabamita Chatterjee - September 28, 2016
The innovation was conceptualised by the brand along with the specialist media agency OAP while the execution was carried out by the OOH media owning firm Enkon
Imagine, Innovate & Grow
In Viewpoints By M4G Bureau - September 06, 2016
Leveraging digital OOH innovations are the best way to make the younger generation consider your brand'cool' and today'cool' has become a monetize-able entity.
Kinetic India drives Nicotex's quit smoking OOH campaign
In Campaigns By Nabamita Chatterjee - August 22, 2016
To enhance the communication, the brand did an LED innovation on billboard highlighting the features of the product at key congregation points.
