Results For "innovation"
352 News Found
‘Programmatic is contributing to DOOH growth’
In Digital OOH By Bhawana Anand - October 14, 2020
Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020
Essence wins integrated media mandate for jewellery brand Melorra
In OOH News By M4G Bureau - October 12, 2020
The scope of scope of work includes media planning, media activation and content innovation
Acko launches new campaign to save consumer’s time and money
In Campaigns By Pray Jani - October 06, 2020
Handled by Kinetic India, the insurance brand innovates to take the lead in the category
Sony AATH launches extensive OOH campaign for ‘Baalveer’
In Campaigns By M4G Bureau - October 01, 2020
The campaign was conceptualised by Advertising Bureau & Consultants and executed by Jagran Engage
TPS Engage, art tech company d’strict craft spectacular, contextual DOOH
In Digital OOH By Rajiv Raghunath - September 14, 2020
The two companies are now offering their clients a unique opportunity to combine exceptional visuals with dynamic delivery technology
OOH in Covid Times
In Viewpoints By M4G Bureau - August 10, 2020
Innovation and customer-centricity helped the OOH industry to come out stronger from the 2008 crisis; today, the industry is called upon to reinvent its business to overcome the unprecedented crisis caused by the Covid-19 pandemic
Big ideas derive from biggest problems
In Viewpoints By Bhawana Anand - July 27, 2020
Raj Kamble, Founder and Chief Creative Officer at Famous Innovations shares the role of creativity in OOH advertising industry in this global Covid19 situation
‘OOH will be more innovation & ROI driven’
In OOH News By Bhawana Anand - July 16, 2020
Nishant Jaiswal, VP Marketing, Adda52 believes that OOH will undergo major changes in the coming times
Outdoor Asia July Edition: A must read!
In OOH News By M4G Bureau - July 16, 2020
The recent edition presents a template to deal with Covid19, explains the high responsibilities that comes along with building huge advertising structures and significance of creative approach
JCDecaux develops natural cooling bus shelter to improve urban life
In OOH News By M4G Bureau - July 13, 2020
The media owning firm has taken an initiative to create cooling areas during summer and to pursue increased sustainability