Hyundai Motor India launches digital float activations to take Grand i10 NIOS to the doorstep of hinterland households

In Campaigns By M4G Bureau - May 26, 2023

By deploying 36 digital floats, HMIL aims to cover 582 rural locations across 27 states

San Diego-based GDX Studios onboards Amanda Byrd as Director of Growth

In OOH News By M4G Bureau - April 24, 2023

The marketing veteran refocuses speciality to experiential marketing industry as brands continue to invest in IRL (in real life) experiences

20th Century Studios bags top honours at OBIE Awards 2023 for ‘Avatar: The Way of Water’ spectacular OOH campaign

In OOH News By M4G Bureau - March 30, 2023

The OBIE Hall of Fame went to Netflix for their consistently exceptional creative work

Times Square, Piccadilly Lights headline with Gorillaz for ground-breaking OOH performances

In Digital OOH By M4G Bureau - December 16, 2022

Nexus Studios and Google use AR to transform both OOH landmarks into cultural experiences

‘Fortunate to work for a company that has never rested on its laurels’

In Viewpoints By Rajiv Raghunath - October 21, 2022

NOVUS, an independent media planning and buying agency headquartered in Minneapolis, USA, has had a riveting l business journey since its inception in 1987. From being a top print buyer in North America, the agency has evolved its offerings to deliver customised, fully multichannel media programmes, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries. Melony Rios, CEO of NOVUS Media talks about the business journey in an interview with Rajiv Raghunath.

GDX Studios puts the clock back to 1985 for ‘Quantum Leap’ promotion

In Campaigns By M4G Bureau - September 21, 2022

Fans leapt back 37 years to 1985 and enjoyed rolled back gas priced at $0.91 per gallon

Apple TV+ casts Severance on Hard Rock San Diego exterior

In Campaigns By M4G Bureau - July 27, 2022

The building wrap was executed by San Diego-based GDX Studios

Garima Publicity wins ad rights at Siwan & Azamgarh railway stations

In OOH News By N Jayalakshmi - November 30, 2021

Siwan in Bihar and Azamgarh in UP are both important stations in their respective regions with over 120 trains passing through them and the media includes a mix of unipoles, gantries, lollypops, kiosks, signage, hoardings and billboards.

Ultraleap launches its fifth-generation hand tracking platform Gemini

In Digital OOH By Rajiv Raghunath - October 28, 2021

New software will power touchless interactive kiosks

Ultraleap touchless interactive ad kiosks on CEN networks to engage US moviegoers returning to theatres

In Digital OOH By Rajiv Raghunath - October 13, 2021

The kiosks will run standard display advertising and touchless interactive content harmoniously