Mumbai OOH leaders call for consistent, forward looking ad policy from BMC

In OOH News By Sakshi Sanghavi - July 04, 2024

Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.

Colenso BBDO and Nexus Studios win Cannes Outdoor Lions Grand Prix for Pedigree ‘Adoptable’

In OOH News By Sakshi Sanghavi - June 19, 2024

The success of 'Adoptable' at the Cannes Lions 2024 not only celebrates the creative ingenuity of Colenso BBDO and Nexus Studios but also reinforces the powerful role of purpose-driven marketing.

Adani Wilmar appoints Jignesh Shah as the Head – Media and Digital Marketing

In OOH News By M4G Bureau - February 16, 2024

Jignesh Shah will oversee the strategic promotion of oil and food portfolios under the flagship brand “Fortune” as well as other popular brands.

Platinum Love Bands making a new promise ahead of Valentine’s Day

In Campaigns By Amrit Mishra - February 08, 2024

Experience the magic of love in larger-than-life proportions as Platinum Love Bands takes centre stage with an immersive OOH campaign, making this Valentine's Day truly extraordinary.

‘Sukhoi jets’ formation powers ‘Fighter’ promotion

In Campaigns By M4G Bureau - February 07, 2024

Active Media Innovations crafts unique innovation

‘Returns from tech investments is a given’

In OOH Solutions By M4G Bureau - December 11, 2023

Taking the audience through some real life scenarios of front-end technology use in retail and setting them against the context of consumer journey, Bhavin Kothari, CIO & Head of Logistics & Supply Chain, ace turtle, made a compelling case for investing in technology during his workshop on ‘How to map ROI for a tech integrated store environment’ at the DDX Asia expo held in Nehru Centre, Worli, Mumbai, on December 8&9, 2023.

Vision Display to exhibit its business enabling LED screen solutions at DDX Asia

In OOH News By M4G Bureau - November 01, 2023

Leading LED screen and video wall manufacturer Vision Display joins the list of exhibitors at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held at Nehru Centre, Worli, Mumbai during December 8-9, 2023.

News18 India goes outdoor to shine the light on Amrit Ratna 2023

In Campaigns By Rajiv Raghunath - October 12, 2023

Karan Abhishek Singh, CEO - Hindi News, Network18 says, "With this outdoor campaign, our aim was to ignite curiosity among our audience, inspiring them to learn about the remarkable stories of our nation's achievers

Rajkot Rajpath invites e-Tenders for advertisement rights

In OOH News By M4G Bureau - September 13, 2023

The tenders are for the advertisement rights of hoardings and kiosks on lightning poles in the city of Rajkot.

Is programmatic suitable for all DOOH purchases?

In Viewpoints By Rajiv Raghunath - August 17, 2023

Remi Roques, General Manager – APAC, Broadsign writes about the different scenarios to be considered while going in for pDOOH buying