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“Investing in OOH media has allowed us to reach wider audiences and create a larger impact”
In Viewpoints By Aayush Mohanan - May 30, 2023
Dhimant Bakshi, CEO, Imagicaa World Entertainment, reflects on the company’s 10-year journey, the challenges and the way forward. Excerpts from an interview with Aayush Mohanan
Udit Mittal, DGM, Tata Motors joins OAA 2023 jury
In OOH News By M4G Bureau - May 30, 2023
Udit is an automotive enthusiast with over 13 years of experience in media planning and buying and has worked for some of the biggest automotive OEMs
Alfalite in distribution agreement with Vitech US Inc. for Latin America markets
In OOH Solutions By M4G Bureau - May 30, 2023
“We are seeing a growing demand for LED panel solutions throughout Latin America,” says Pablo Paludi, Sales Director of the Pro AV division of Vitech US.
Nespresso unveils Vertuo Pop 3D builds on Singapore streets
In Campaigns By Rajiv Raghunath - May 29, 2023
“By featuring the Vertuo Pop machine in a larger-than-life 3D build, Nespresso can effectively increase brand visibility and awareness,” says Amanda Woo, Chief Development Officer, Clear Channel Singapore.
Ammar Millwala, Head – Integrated Marketing, Aditya Birla Capital part of OAA 2023 Jury
In OOH News By M4G Bureau - May 29, 2023
An integrated media specialist, Ammar has over 14 years of experience in the industry, working with both agencies and brands.
Vi John and Cupshup launch Vi John Premier League Campaign
In Campaigns By M4G Bureau - May 29, 2023
The personal grooming brand launched an extensive campaign which saw integration of online channels for increased engagement and impressions
CarDekho wows audiences with billboard innovations
In Campaigns By M4G Bureau - May 29, 2023
The stunning executions have been carried out by OOH major NS Publicity
Top honour for Xperia Group at Goafest’s Media Abby awards
In Digital OOH By M4G Bureau - May 29, 2023
The OOH experiential agency won Gold in Innovative Use of Cinema
Hyundai Motor India launches digital float activations to take Grand i10 NIOS to the doorstep of hinterland households
In Campaigns By M4G Bureau - May 26, 2023
By deploying 36 digital floats, HMIL aims to cover 582 rural locations across 27 states
PPDS partners with AV service platform provider Userful
In OOH Solutions By M4G Bureau - May 26, 2023
The Partnership sees select Philips digital signage and dvLED displays become officially certified for the Userful Infinity Platform, bringing advanced control and secure management to enterprise customers and mission critical displays.