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FRAMEN in strategic partnership with VIOOH for pDOOH
In Digital OOH By Rajiv Raghunath - June 14, 2023
Through this partnership, advertisers will be able to engage with their target audiences through a network of over 6,000 screens located in coworking spaces, gyms, hotels, bars, gas stations, and other semi-public locations.
Rekha Nahar, GM & Head – Marketing, Jockey India, joins OAA 2023 Jury
In OOH News By M4G Bureau - June 13, 2023
An alumnus of the SP Jain Institute of Management & Research, Rekha brings with her over 16 years of experience in the FMCG marketing
KLM Royal Dutch Airlines introduces new Premium Comfort Class on India routes
In Campaigns By M4G Bureau - June 12, 2023
The launch highlights the importance of India as a focus market for KLM. The new cabin is available on flights between Bengaluru, Delhi and Mumbai to Amsterdam.
Sampark Advertising secures Howrah station gate LED branding rights
In OOH News By Aayush Mohanan - June 12, 2023
The media owning firm has secured the branding rights for 5 years
ARAGO teams up with Broadsign for pDOOH integration
In Digital OOH By Rajiv Raghunath - June 12, 2023
“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.
The next station is… Growth
In OOH News By Aayush Mohanan - June 12, 2023
As metro ridership grows in India, so do the advertising opportunities. Media4Growth takes a deep dive into the windows of opportunities for businesses as we speak to various media owners across the country
ideacafe.agency announces key leadership hires
In OOH News By M4G Bureau - June 12, 2023
Right people in the right place can drive revolutionary change, says Nabendu Bhattacharyya, Founder of ideacafe.agency
Kaushik Outdoors celebrates World Environment Day, commits to promote conservation
In OOH News By M4G Bureau - June 12, 2023
This year’s theme “Join the Green Revolution” is aligned with the company’s values of environmental responsibility and sustainability
MOMS, Laqshya and Tribes win OOH advertising rights for Maruti Suzuki
In OOH News By M4G Bureau - June 09, 2023
The deal, worth reportedly Rs 100 crore will see the specialist agencies working with the automobile giant for their outdoor advertising campaigns.
Reckitt celebrates World Environment Day with launch Dettol Climate Resilient School in Uttarakhand
In OOH News By M4G Bureau - June 09, 2023
Leading consumer health and hygiene company Reckitt, inaugurated the first Dettol Climate Resilient School in Uttarkashi, a district in Uttarakhand on World Environment Day