Results For "i"
7489 News Found
Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa
In Digital OOH By M4G Bureau - June 29, 2023
Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store Digital-Out-Of-Home (DOOH) advertising network in South Africa.
‘DOOH assets draw attention much quicker’
In Digital OOH By M4G Bureau - June 29, 2023
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue with sharing the ad space with other brands as well.
ideacafe.agency crafts unique ‘Fitness Billboard’ for Bajaj Allianz Life Diabetic Term Plan
In Campaigns By M4G Bureau - June 28, 2023
The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.
‘Regulatory environment is more friendlier now’
In Digital OOH By M4G Bureau - June 28, 2023
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this medium, the business prospects will further improve
Dwarika Prasad Uniyal, Pro VC, RV University to address OAC 2023 on talent acquisition & development
In OOH News By M4G Bureau - June 27, 2023
Dr Uniyal will be sharing his perspectives on ‘Building a game-changing talent strategy for OOH’
‘Roadside DOOH is on a revolutionary journey’
In Digital OOH By M4G Bureau - June 27, 2023
Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.
Aatika Ansari, AGM – Media & Digital, Pernod Ricard India joins OAA 2023 jury
In OOH News By M4G Bureau - June 26, 2023
Aatika brings with her a wealth of experience in consumer first strategies having worked with agencies and brands across various segments
Canara Bank ad jingles amplify the brand’s messaging on Sharma Srishti Synergy operated RDN
In Campaigns By M4G Bureau - June 26, 2023
S Kumar, MD of Srishti Communications says this is a move to maximise the AOOH opportunity
‘DOOH is fantastic, but pricing is a crucial factor’
In Viewpoints By M4G Bureau - June 24, 2023
Rajesh Chheda, Founder and MD, Just In Time shares his perspective on using OOH for business growth, retail design and more in an interview with Media4Growth
Zivame launches #meetyourrigthfit OOH campaign
In Campaigns By M4G Bureau - June 23, 2023
The campaign aims to address women’s struggles with ill-fitting undergarments