Apex Court restrains MCD from imposing fee on non-commercial publicity displays at fuel stations

In OOH News By M4G Bureau - July 04, 2023

The court takes cognizance of the non-commercial aspect of the messaging displayed on the hoardings, signages, etc

Ocean Outdoor brings Wimbledon Experience to W12 and SW11 in partnership with Vodafone

In Digital OOH By M4G Bureau - July 03, 2023

Selected tennis highlights will be shown in 13 UK cities

Dr Amit Kumar Jain, Director (Ops & Services), Delhi Metro to address OAC 2023

In OOH News By M4G Bureau - July 03, 2023

Dr Jain will be speaking on the theme of ‘How a growing DMRC network is creating greater advertising opportunities’

‘DOOH cut out for great storytelling’

In Digital OOH By M4G Bureau - July 03, 2023

Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media assets are still largely available only in the major markets.

McCann wins advertising rights for Air India

In OOH News By M4G Bureau - July 01, 2023

The advertising agency won the rights following an extensive multi-agency pitch

WOO Congress 2024 to be held in Hong Kong

In OOH News By Rajiv Raghunath - July 01, 2023

The Global Congress will be organised during June 5-7, 2024

Mayhew takes Love for Life campaign to Westfield London

In Digital OOH By M4G Bureau - June 30, 2023

Mayhew was a winner in Ocean’s annual digital creative competition

‘Multiple brands leverage roadside DOOH in innovative ways’

In Digital OOH By M4G Bureau - June 30, 2023

Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes storytelling to a whole new level.

DLF Malls introduces innovative mirrored messages

In Campaigns By M4G Bureau - June 30, 2023

The innovative mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other

Netflix promotes latest season of ‘Black Mirror’ using viewer images

In Campaigns By M4G Bureau - June 29, 2023

The streaming behemoth let users submit their own images to a website which were then used for the campaign.