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Santoor unveils multi-state campaign featuring Varun Dhawan and Mahesh Babu
In Campaigns By M4G Bureau - July 12, 2023
The campaign, executed by Laqshya Media Group, covers over 100 cities across 8 states
US’ Basis Technologies in tie-up with Vistar Media for DOOH
In Digital OOH By M4G Bureau - July 12, 2023
Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media
‘I lived my dream working in the OOH industry’
Pramod Bhandula, Executive Chairman of JCDecaux India recollects his early days in the Indian OOH industry, the great learnings from industry veterans, and the grand debut of JCDecaux in India, in conversation with Rajiv Raghunath.
Noise CMO Gaurav Mehta to address OAC 2023 on 'How to prevent commoditisation of OOH buying’
In OOH News By M4G Bureau - July 11, 2023
In a career spanning 2 decades, Gaurav Mehta has been instrumental in driving the success of renowned brands such as Yahoo, OLX, Car Dekho, and Zupee; he now leads Noise’s marketing strategies
UK’s Mass Media in strategic partnership with Wildstone to expand national outdoor media portfolio
In OOH News By Rajiv Raghunath - July 11, 2023
Mass Media will establish a nationwide network of high-quality, reliable, and energy-efficient screens, providing businesses and brands with a premium and affordable way to connect with their target audiences.
GM Modular takes over Kochi metro
In Campaigns By M4G Bureau - July 10, 2023
The campaign, executed by The Brand Sigma, includes train wraps as well as internal train branding.
Ocean Outdoor’s 2023 digital creative competition opens with a £500,000 prize fund
In OOH News By M4G Bureau - July 10, 2023
Participants can submit original ideas, six of whom will be featured on Ocean’s premium full motion DOOH network.
Jury rounds for Outdoor Advertising Awards (OAA) 2023 conclude with winners to be announced on 29th July
In OOH News By M4G Bureau - July 10, 2023
The esteemed jury evaluated and shortlisted entries from across 6 categories
US’ Major League Cricket partners with Mera Hoardings to promote inaugural season
In OOH News By M4G Bureau - July 10, 2023
The League promotion will be conducted across the US and India.
‘Audience data is key to DOOH success’
In Digital OOH By M4G Bureau - July 10, 2023
Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
