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Lamar Advertising secures new transit advertising contracts across Canada
In OOH News By Rajiv Raghunath - August 11, 2023
Transit authorities in growing and thriving areas of British Columbia and Ontario partner with Lamar to monetise bus and street furniture inventory and offer advertising opportunities for local companies.
Madison BMB transitions into fast growing Madison Loop
In OOH News By M4G Bureau - August 10, 2023
Madison BMB, Madison World’s full-service creative advertising unit will now become part of Madison Loop, its recently launched digital-first creative unit
ideacafe launches event & experiential division HappE hrs
In OOH News By M4G Bureau - August 10, 2023
Onboards Samir Vithlani as Sr. VP & National Head of the division
myTrident unveils multi-city innovative 3D campaign
In Campaigns By M4G Bureau - August 10, 2023
"Our aim has always been to bring comfort to every household while embracing uniqueness in our endeavours,” says Neha Gupta, Chairperson, myTrident.
Krishna Communication (Outdoor) bags exclusive branding rights for Western Railways
In OOH News By M4G Bureau - August 09, 2023
The contract, awarded by Western Railway’s Mumbai Division in an e-auction, runs for a total period of 5 years.
‘Advertisers get to enjoy the best of OOH today’
In Viewpoints By Rajiv Raghunath - August 09, 2023
Matthew Dearden, CEO & Co-Founder of Alight Media, one of the fastest growing OOH media owning companies in the UK, talks about the company's digital-first approach, people-first outlook, and customer-centricity in an interview with Rajiv Raghunath.
Nescafe brings the warmth during Mumbai’s monsoon
In Campaigns By M4G Bureau - August 08, 2023
As the monsoon season continues to flourish in Mumbai, the ever popular coffee brand identified the perfect opportunity to amplify its brand communication to The City That Never Sleeps.
Gods Reign welcomes Times OOH as Title Partner for Battlegrounds Master Series (BGMS)
In OOH News By M4G Bureau - August 08, 2023
The Esports company hopes to amplify its operations for competitive events in South Asia with this partnership.
‘We’re working with some of the largest brands in APAC region’
In Viewpoints By Rajiv Raghunath - August 08, 2023
Melanie Lindquist, Managing Director – Asia Pacific, Talon says the agency is successfully working with global clients to help educate them on the complexities of OOH buying, planning and implementation in the APAC region. Talon also has clients in India looking for OOH campaign support outside of India. Edited excerpts of the interview with Rajiv Raghunath
RoshanSpace expands portfolio with ProDigi and Edge 7
In OOH News By M4G Bureau - August 08, 2023
After Bandra Focal, Asia’s largest billboard, the Mumbai-based media owner continues to push the envelope for India’s OOH landscape