Results For "i"
7483 News Found
QuikrCars goes on an extensive OOH drive
In Campaigns By Satarupa Chakraborty - September 08, 2015
With the outdoor campaign in particular, the brand was looking to create maximum impact because it accompanied the announcement of a niche product like QuikrCars which is first of its kind in a series of verticals at Quikr.
OAA UP files case against govt for hiking tax for outdoor media owners
In OOH News By Satarupa Chakraborty - September 04, 2015
The new law has taken most parts of Lucknow under the premium category, where media owners are liable to pay similar tax for any other part as well.
Bandhan Bank turns Kolkata to a blue city for their launch
In Campaigns By Nabamita Chatterjee - September 04, 2015
The campaign uses a mix of OOH formats, with high emphasis on transit media and media presence at transit points.
'Media Eyes' billboards track consumers' ages in Birmingham
In Digital OOH By www.campaignlive.co.uk - September 04, 2015
Giant \"smart\" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.
Vodafone Doubles Campaign creates a buzz at GIP, Noida
In Campaigns By Satarupa Chakraborty - September 01, 2015
This campaign was a part of various initiatives organized to promote Vodafone\'s latest offering,"Double Data\" for pre-paid customers.
DMRC's rapid expansion paves the way for outdoor media
In Viewpoints By M4G Bureau - September 01, 2015
DMRC is all geared up to venture further parts of Delhi/NCR through its networks, thus engaging even larger number of target audience for outdoor media.
JCDecaux Launches The Salford Arch and its New Nationwide Network - The Gateways
In Digital OOH By VJ Media Bureau - August 31, 2015
One of JCDecaux's largest roadside digital screens with on average 1.2 million impacts every week (DFT), this double-sided landmark location will be launched by FIAT, Sky, Samsung, JD Sports and Orangina.
We spend Rs 100 cr from our advertising budget for outdoor: DAVP
In Viewpoints By M4G Bureau - August 31, 2015
DAVP receives an approximate budget of INR 1500 crores, out of which INR 100 crores is spent on outdoor advertizing. The maximum goes towards newspaper advertising followed by TV and radio, while the rest is allocated for outdoor campaigns.
AAAI & IOAA sign joint agreement to streamline OOH business
In OOH News By VJ Media Bureau - August 28, 2015
The overall objective is to help the outdoor advertising industry in India to grow in an organized and regulated fashion, to ensure that proper systems and processes are followed, timelines adhered to and commitments honored on both sides.
DDB MudraMax (North) makes three senior appointments for Out of Home & Experiential Offering team
In OOH News By Nabamita Chatterjee - August 26, 2015
All the three members have got vast experience in brand building and OOH media.