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7484 News Found
Scarcity of OOH formats leads to limited exposure: Vinkoo Chakraborty
In OOH News By Satarupa Chakraborty - October 14, 2015
According to Vinkoo, a promising market like UP can grow extensively in outdoor advertising if only formats and aesthetics are improved along with certain monitoring systems and regulations in place.
Third edition of UP Talks OOH kicks off in Lucknow today
In OOH News By VJ Media Bureau - October 09, 2015
With approximately 150 delegates coming to make the conference a success, UP Talks OOH saw maximum registration from outdoor giants and professionals from all over the state.
'doohfa' makes Instagram in DOOH
In Digital OOH By Nabamita Chatterjee - October 05, 2015
It is a new product giving an off-the-shelf offering.
YES BANK: Banking On Engaging OOH
In Viewpoints By M4G Bureau - October 05, 2015
In an exclusive chat with Outdoor Asia, Rajat Mehta shares more insights about the bank's marketing strategy and the role of OOH in the media mix.
Renault Kwid makes a bold statement at Mumbai airport
In OOH News By Satarupa Chakraborty - October 01, 2015
French automobile giant, Renault forays into the small-car segment with an innovative installation of its new model - Kwid at Mumbai airport recently. Executed by Times OOH, the billboard used a mocked-up version of Kwid as an attachment, creating an illusion of real car hanging.
Pioneer Publicity adopts Edge1 Outdoor Media Management Software
In OOH News By Nabamita Chatterjee - October 01, 2015
Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.
Posterscope and Blue 449 partner with Project Everyone for largest digital OOH campaign
In OOH News By Nabamita Chatterjee - September 30, 2015
Project Everyone aims to share the United Nations Sustainable Development Goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.
DDB Mudra West appoints Nilay Moonje as Group Creative Director
In OOH News By Nabamita Chatterjee - September 30, 2015
Having an experience of over 12 years, Nilay has worked on numerous multinational brands in FMCG, sports, electronics, financial and tourism sector.
The Fevicol Room grabs attention with its sticky activity
In Campaigns By Nabamita Chatterjee - September 30, 2015
Fevicol reiterates its brand proposition of being the ultimate adhesive in an off-the-wall manner at the pandal of Lalbaugcha Raja, Mumbai.
UP Govt goes outdoor in Mumbai to promote its progress
In OOH News By Satarupa Chakraborty - September 28, 2015
UP Government's outdoor campaigns in Mumbai accounts the state's infrastructural growth in order to attract industrial interest.